H&M Holiday 2023 Ad: A Modern Twist on Timeless Elegance

The Fashionisto

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Published October 20, 2023

Scottish musician Bobby Gillespie and his sons Lux and Wolf star in H&M's holiday 2023 campaign.Pin
Scottish musician Bobby Gillespie and his sons Lux and Wolf star in H&M’s holiday 2023 campaign. Photo: Mikael Jansson / H&M

The holiday season has always had a touch of magic, a blend of traditions and contemporary celebrations. As the world gears up for yet another round of festive revelry, H&M has unveiled its holiday 2023 campaign, bringing a modern twist to timeless elegance.

Taking cues from the distinguished world of formalwear, H&M’s latest collection embodies the essence of the tuxedo, transforming it into captivating and functional pieces.

H&M Holiday 2023 Campaign

Skateboarder Sage Elsesser fronts H&M's holiday 2023 campaign with his sisters Ama and Paloma.Pin
Skateboarder Sage Elsesser fronts H&M’s holiday 2023 campaign with his sisters Ama and Paloma. Photo: Mikael Jansson / H&M

Mikael Jansson’s lens captures these creations, bringing the perfect blend of family and fashion to the fore. With standout personalities like Bobby Gillespie and Sage Elsesser donning H&M’s finest, the campaign highlights the brand’s dedication to merging fashion with personal narratives.

Malgosia Bela and her son Jozef appear in H&M's holiday 2023 campaign. Pin
Polish model Malgosia Bela and her son Jozef appear in H&M’s holiday 2023 campaign. Photo: Mikael Jansson / H&M

Suzanne Koller styles the advertisement, showcasing each piece’s potential to stand out at a casual gathering or a formal soirée. The collection, set to launch on November 9, promises to bring these aesthetic wonders to closets worldwide.

Ariana Simone and Idris Salaam star in H&M's holiday 2023 campaign.Pin
Ariana Simone and Idris Salaam star in H&M’s holiday 2023 campaign. Photo: Mikael Jansson / H&M

Eliana Masgalos, H&M’s concept designer, delves deeper into the heart of this collection, describing it as a “look and feel is classic yet edgy.” While the unmistakable elements of tuxedo and tailoring are evident, there’s a conscious effort to infuse fluidity through graceful draping and a splash of sparkle.

The result is a harmony of classic and contemporary, perfect for moments of celebration and togetherness. In essence, H&M’s holiday 2023 collection is a reminder that while the essence of holidays remains unchanged, there’s always room to reinvent and re-imagine.


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