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Matvey Lykov Steps Out for H&M’s Fall ’17 Campaign

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Matvey Lykov dons a peacoat with a striped shirt for H&M's fall 2017 campaign.
Matvey Lykov dons a peacoat with a striped shirt for H&M’s fall 2017 campaign.

A new season is upon us and H&M once again calls on the help of a model favorite. The fashion brand reunites with Matvey Lykov for its fall 2017 campaign. Venturing outdoors, Matvey wears street style-worthy looks. Layering for the season, the Russian model showcases plenty of covetable pieces. His wardrobe includes sharp jackets, smart shirts, skinny jeans, and more. H&M perfectly achieves a balance between casual staples like the hoodie and elegant proposals such as the single-breasted coat.

Related: H&M Studio Looks to Outdoors for Fall ’17 Inspiration

H&M Fall 2017 Men’s Campaign

Layering for fall, Matvey Lykov wears a check coat with a hoodie for H&M's fall 2017 campaign.
Layering for fall, Matvey Lykov wears a check coat with a hoodie for H&M’s fall 2017 campaign.
Reuniting with H&M, Matvey Lykov stars in the brand's fall 2017 campaign.
Reuniting with H&M, Matvey Lykov stars in the brand’s fall 2017 campaign.

Embracing a pop of color, Matvey Lykov wears a mustard yellow sweater with a quilted jacket and pleated trousers by H&M.
Embracing a pop of color, Matvey Lykov wears a mustard yellow sweater with a quilted jacket and pleated trousers by H&M.

Model Matvey Lykov fronts H&M's fall 2017 campaign.
Model Matvey Lykov fronts H&M’s fall 2017 campaign.