A new season is upon us and H&M once again calls on the help of a model favorite. The fashion brand reunites with Matvey Lykov for its fall 2017 campaign. Venturing outdoors, Matvey wears street style-worthy looks. Layering for the season, the Russian model showcases plenty of covetable pieces. His wardrobe includes sharp jackets, smart shirts, skinny jeans, and more. H&M perfectly achieves a balance between casual staples like the hoodie and elegant proposals such as the single-breasted coat.
H&M Fall 2017 Men’s Campaign