H&M taps into a rugged style for fall-winter 2017. The H&M Studio collection looks to the outdoors spirit of 1950s mountaineers for style inspiration. It’s here that the Swedish brand pulls off a smart balancing act. Modern silhouettes come together with the idea of classic pieces. Ready for cold weather, H&M puts the spotlight on functional outerwear, covetable knitwear, chic accessories, and contemporary essentials. Approaching casual style, t-shirts are oversize and boxy. Meanwhile, striped scarves and slouchy knit beanies offer the perfect way to complete ensembles.
H&M Studio Looks to Outdoors for Fall ’17 Inspiration
The Fashionisto
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Published September 8, 2017
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