Beach Chic: H&M’s Trendy Summer Styles

The Fashionisto

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Published May 25, 2023

Stan Taylor models a regular-fit crochet-look resort shirt with regular-fit lyocell shorts.Pin
Stan Taylor models a regular-fit crochet-look resort shirt with regular-fit lyocell shorts. Photo: H&M

With its latest beach drop, H&M steps up to the plate, offering a fresh take on summer fashion, merging the ease of beach life with an evolved, cultivated sense of style. This giant in the fashion industry is all set to make a splash in your summer wardrobe, bridging the gap between beachwear staples and current fashion trends.

H&M Summer 2023 Beachwear

It's all about monochromatic style as Stan Taylor hits the beach in a black crochet short-sleeve shirt and swim shorts.Pin
It’s all about monochromatic style as Stan Taylor hits the beach in a black crochet short-sleeve shirt and swim shorts. Photo: H&M

H&M’s new men’s arrivals are keen to redefine what your vacation wardrobe could look like. Expect a turn from the usual, with monochromatic dressing and crochet shirts among the fresh takes, suggesting H&M’s thumb is firmly on the pulse of what’s in vogue in men’s fashion.

Making a textured statement, Stan Taylor rocks a relaxed-fit pleated polo shirt with striped blue and white swim shorts.Pin
Making a textured statement, Stan Taylor rocks a relaxed-fit pleated polo shirt with striped blue and white swim shorts. Photo: H&M

This relaxed yet stylish beach collection’s spotlight falls on model Stan Taylor. Gracing the beachscape, he presents H&M’s newest swim shorts, a diverse range offering solid and striped styles. The scene is casual and warm, with Stan enjoying a balmy day clad in the latest from H&M. The imagery conjures an aspirational summer scene where style and comfort meet at the water’s edge.


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