Forever Summer: H&M Unveils New Campaign

Models ton Heukels, Andreea Diaconu, Anna Ewers and Marlon Teixeira don summer swimwear for H&M's latest advertising campaign. — Models Ton Heukels, Andreea Diaconu, Anna Ewers and Marlon Teixeira don summer swimwear for H&M’s latest advertising campaign.

H&M welcomes summer with a new campaign that takes its vibrant fashions to the beach. Featuring casual ensembles, swimwear, slub jersey tees, cotton shorts and short-sleeve shirts solidify H&M’s wardrobe for the season. Having a blast in the Swedish brand’s relaxed staples, models Marlon Teixeira, Hamid Onifade, Francisco Lachowski, Ton Heukels and Jordan Barrett star in the fun outing.

Related: H&M Makes a Case for Belted Shorts

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H&M Summer 2016 Campaign

Ton Heukels and Marlon Teixeira hit the beach for H&M's summer 2016 campaign. — Ton Heukels and Marlon Teixeira hit the beach for H&M’s summer 2016 campaign.

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Hamid Onifade is joined by Marlon Teixeira and Anna Ewers for H&M's summer 2016 campaign. — Hamid Onifade is joined by Marlon Teixeira and Anna Ewers for H&M’s summer 2016 campaign.

Anna Ewers and Marlon Teixeira couple up for H&M's summer 2016 campaign. — Anna Ewers and Marlon Teixeira couple up for H&M’s summer 2016 campaign.

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Models enjoy a beach hangout for H&M's summer 2016 campaign. — Models enjoy a beach hangout for H&M’s summer 2016 campaign.

Australian model Jordan Barrett joins Anna Ewers and Andreea Diaconu for H&M's summer 2016 campaign. — Australian model Jordan Barrett joins Anna Ewers and Andreea Diaconu for H&M’s summer 2016 campaign.

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Brazilian models Francisco Lachowski and Marlon Teixeira appear in H&M's summer 2016 campaign. — Brazilian models Francisco Lachowski and Marlon Teixeira appear in H&M’s summer 2016 campaign.

Video: H&M Summer 2016 Campaign

Shop H&M Men Latest Arrivals

Clément Chabernaud wears H&M Men patterned short-sleeve shirt.

H&M Men navy cotton shorts

Victor Nylander wears H&M Men slub jersey t-shirt.

H&M Men patterned cotton shorts