![HM 2016 Summer Campaign 002 Models ton Heukels, Andreea Diaconu, Anna Ewers and Marlon Teixeira don summer swimwear for H&M's latest advertising campaign.](https://www.thefashionisto.com/wp-content/uploads/2016/04/HM-2016-Summer-Campaign-002-800x540.jpg)
H&M welcomes summer with a new campaign that takes its vibrant fashions to the beach. Featuring casual ensembles, swimwear, slub jersey tees, cotton shorts and short-sleeve shirts solidify H&M’s wardrobe for the season. Having a blast in the Swedish brand’s relaxed staples, models Marlon Teixeira, Hamid Onifade, Francisco Lachowski, Ton Heukels and Jordan Barrett star in the fun outing.
Related: H&M Makes a Case for Belted Shorts
H&M Summer 2016 Campaign
![HM 2016 Summer Campaign 012 Ton Heukels and Marlon Teixeira hit the beach for H&M's summer 2016 campaign.](https://www.thefashionisto.com/wp-content/uploads/2016/04/HM-2016-Summer-Campaign-012-800x1200.jpg)
![HM 2016 Summer Campaign 015 Hamid Onifade is joined by Marlon Teixeira and Anna Ewers for H&M's summer 2016 campaign.](https://www.thefashionisto.com/wp-content/uploads/2016/04/HM-2016-Summer-Campaign-015-800x1200.jpg)
![HM 2016 Summer Campaign 011 Anna Ewers and Marlon Teixeira couple up for H&M's summer 2016 campaign.](https://www.thefashionisto.com/wp-content/uploads/2016/04/HM-2016-Summer-Campaign-011-800x533.jpg)
![HM 2016 Summer Campaign 007 Models enjoy a beach hangout for H&M's summer 2016 campaign.](https://www.thefashionisto.com/wp-content/uploads/2016/04/HM-2016-Summer-Campaign-007-800x540.jpg)
![HM 2016 Summer Campaign 009 Australian model Jordan Barrett joins Anna Ewers and Andreea Diaconu for H&M's summer 2016 campaign.](https://www.thefashionisto.com/wp-content/uploads/2016/04/HM-2016-Summer-Campaign-009-800x540.jpg)
![HM 2016 Summer Campaign 006 Brazilian models Francisco Lachowski and Marlon Teixeira appear in H&M's summer 2016 campaign.](https://www.thefashionisto.com/wp-content/uploads/2016/04/HM-2016-Summer-Campaign-006.jpg)
Video: H&M Summer 2016 Campaign
Shop H&M Men Latest Arrivals
![HM Patterned Short Sleeve Shirt Clément Chabernaud wears H&M Men patterned short-sleeve shirt.](https://www.thefashionisto.com/wp-content/uploads/2016/04/HM-Patterned-Short-Sleeve-Shirt-800x936.jpeg)
![HM Navy Cotton Shorts H&M Men navy cotton shorts](https://www.thefashionisto.com/wp-content/uploads/2016/04/HM-Navy-Cotton-Shorts-800x936.jpeg)
![HM Slub Jersey T Shirt Victor Nylander wears H&M Men slub jersey t-shirt.](https://www.thefashionisto.com/wp-content/uploads/2016/04/HM-Slub-Jersey-T-Shirt-800x936.jpeg)
![HM Patterned Cotton Shorts 1 H&M Men patterned cotton shorts](https://www.thefashionisto.com/wp-content/uploads/2016/04/HM-Patterned-Cotton-Shorts-1-800x936.jpeg)