GUESS heads to Las Vegas, Nevada, for its spring-summer 2020 campaign. Once again, the brand looks to Tatiana Gerusova as the photographer for its advertisement. Gerusova works with GUESS co-founder Paul Marciano and director of photography Sergio Bautista for the occasion. Classic denim trends are in focus as Gerusova captures GUESS’ leading men for the season.
Channeling a western flair, Mattia Narducci, Simone Susinna, Stefano Sala, Alessandro Dellisola, and Andrea Damante come together. Joined by blonde bombshells Erin Cummins and Kellie Stewart, the models sport distressed denim jackets, shirts, and jeans with a mix of printed tops.