J Balvin reunites with GUESS for its spring-summer 2020 campaign. Following the success of his Vibras album and GUESS capsule collection, J Balvin returns with a second outing. The new collaboration is entitled Colores after his latest studio project and includes clothing for men, women, and children. J Balvin wears pieces from the collection as he takes to his hometown of Medellin, Colombia for his GUESS campaign.
Tatiana Gerusova photographs the star with art direction by GUESS director of brand partnerships, Nicolai Marciano. Meanwhile, Sita Abellan looks after styling for the colorful outing. Discussing his latest partnership with GUESS, J Balvin reveals,
It provided wonderful creative inspiration to envision a new album and corresponding new fashion collection together from the beginning-both connected to how I’ve been exploring new music through a lens of colorful individuals.
The artist continues,
It has also been very exciting to shoot the GUESS x J Balvin Colores campaign in the city where everything started for me – to have this huge global campaign with GUESS, spotlight the vibrancy of the people and culture of Medellin. It is another opportunity to show the world how beautiful and amazing Colombia is, and the surging artistic vibes throughout the city and country. The GUESS x J Balvin Colores collection launches March 27, 2020 at GUESS stores and online at GUESS.com.