Paul Mescal & Xiao Zhan Front Gucci Horsebit 1953 Loafer Ad

The Fashionisto

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Published October 16, 2023

Semi-casual in a white t-shirt and trousers, Paul Mescal is the face of the Gucci Horsebit 1953 loafer campaign.Pin
Semi-casual in a white t-shirt and trousers, Paul Mescal is the face of the Gucci Horsebit 1953 loafer campaign. Photo: Heji Shin / Gucci

Gucci unveils its latest campaign in a stirring nod to seven decades of time-honored elegance, celebrating the seventieth anniversary of the iconic Gucci Horsebit 1953 loafer. This footwear, synonymous with Gucci’s enduring allure, has remained steadfast in the hearts of fashion enthusiasts since its introduction in 1953.

The miniaturized horse bit design, characterized by its unique double ring connected by a bar, reflects not just a design but an emblem—one that transcends time.

Gucci Horsebit 1953 Loafer Advertising Campaign

Xiao Zhan is a chic vision as the star of the Gucci Horsebit 1953 loafer advertising campaign.Pin
Xiao Zhan is a chic vision as the star of the Gucci Horsebit 1953 loafer advertising campaign. Photo: Feng Li / Gucci

The campaign sees a confluence of talent, merging the dynamic energies of actor and Gucci ambassador Paul Mescal with the magnetic presence of Gucci global brand ambassador Xiao Zhan.

Paul Mescal wears a pair of jeans and a sports coat as he stars in the Gucci Horsebit 1953 loafer advertising campaign.Pin
As he stars in the Gucci Horsebit 1953 loafer advertising campaign, Paul Mescal wears jeans and a sports coat. Photo: Heji Shin / Gucci

Riccardo Zanola’s meticulous art direction is the canvas upon which Gucci’s new ad unfolds. Through the lens of Heji Shin, we witness Paul Mescal’s poised portrayal. At the same time, Feng Li captures Xiao Zhan’s effortless elegance.

Gucci global brand ambassador Xiao Zhan fronts the Gucci Horsebit 1953 loafer campaign.Pin
Gucci global brand ambassador Xiao Zhan fronts the Gucci Horsebit 1953 loafer campaign. Photo: Feng Li / Gucci

Together, Mescal and Zhan amplify the Gucci Horsebit 1953 loafer’s ability to bridge generations while embodying its timeless charm effortlessly. For Gucci, this charm is rooted deeply in a harmonious blend: the meticulousness of Italian craftsmanship, the laid-back essence of the American outdoors, and a nod to the dignified British equestrian spirit.

Gucci enlists actor Paul Mescal as the star of the Gucci Horsebit 1953 loafer advertisement.Pin
Gucci enlists actor Paul Mescal as the star of the Gucci Horsebit 1953 loafer advertisement. Photo: Heji Shin / Gucci

The Horsebit 1953 loafer’s adaptability is highlighted with striking clarity in the campaign. Its versatility shines through, adapting to casual denim and refined tailoring, emphasizing its place in the relaxed and refined wardrobe.

Donning an oversized coat against white, Xiao Zhan stars in the Gucci Horsebit 1953 loafer advertisement.Pin
Donning an oversized coat against white, Xiao Zhan stars in the Gucci Horsebit 1953 loafer advertisement. Photo: Feng Li / Gucci
All smiles, Paul Mescal fronts the Gucci Horsebit 1953 loafer advertising campaign.Pin
All smiles, Paul Mescal fronts the Gucci Horsebit 1953 loafer advertising campaign. Photo: Heji Shin / Gucci

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1 thought on “Paul Mescal & Xiao Zhan Front Gucci Horsebit 1953 Loafer Ad”

  1. Gucci Horsebit 1953 loafer. I love Xiao Zhan . He is always the NO.1 in my mind. Such a handsome and elegant man . Xiao Zhan vs Gucci , perfect !!!

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