The Ritual: Gucci Unveils Self-Portraits for Fall ’20 Campaign

The Fashionisto

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Published May 21, 2020

Lawrence Perry and Delphi McNicol take to a rooftop for Gucci's fall 2020 campaign.Pin
Lawrence Perry and Delphi McNicol take to a rooftop for Gucci’s fall 2020 campaign.

Gucci recognizes a new reality with the reveal of its fall 2020 campaign. The label takes into account the pandemic and self-quarantine. It employs a group of fresh faces as both the models and photographers. Entitled “The Ritual,” the advertisement began with no guidelines. Gucci creative director Alessandro Michele explains, “I rather forged the conditions for a combustion: because I longed for a spark able to set a splendidly eccentric human potential on fire.” The designer adds, “In this game of mirrors, that reverses the roles and redefines the functions, every shot breathes as a fresco.”

Related: Kai Returns as Face of Gucci Eyewear for Spring ’20 Campaign

Gucci ‘The Ritual’ Fall 2020 Campaign

Sunday Romuald brushes his teeth in Gucci underwear for the brand's fall 2020 campaign.Pin
Sunday Romuald brushes his teeth in Gucci underwear for the brand’s fall 2020 campaign.
Florian Witte rests on top of a metal building for Gucci's fall 2020 campaign.Pin
Florian Witte rests on top of a metal building for Gucci’s fall 2020 campaign.
Gustavo Cagani slips into a dress and jeans for Gucci's fall 2020 campaign.Pin
Gustavo Cagani slips into a dress and jeans for Gucci’s fall 2020 campaign.

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