#DoYou: Gap Gets Social with Fall Campaign

The Fashionisto

/

Published July 27, 2016

/

Updated April 16, 2018

Matthew Davidson stars in Gap's fall-winter 2016 advertising campaign.Pin
Matthew Davidson stars in Gap’s fall-winter 2016 advertising campaign.

Gap is the latest brand to jump on the social media bandwagon. The label embraces the hashtag #DoYou for its fall-winter 2016 campaign. Models Matthew Davidson, Yan Kai Wen and Rhys Pickering take up the spotlight, representing a diverse cast. Styled by Emilie Kareh, the trio rocks casual everyday looks. Taking to the streets in photos by Mel Bles, the models’ wardrobe includes plaid long sleeve shirts, denim jeans, bomber jackets, logo tees, quilted jackets and easy pullovers.

Related: Gap Makes Style Proof Suggestions for Transitional Dress

Gap Fall/Winter 2016 Campaign

Rhys Pickering is all smiles in a puffer jacket for Gap's fall-winter 2016 campaign.Pin
Rhys Pickering is all smiles in a puffer jacket for Gap’s fall-winter 2016 campaign.
Yan Kai Wen stars in Gap's fall-winter 2016 campaign.Pin
Yan Kai Wen stars in Gap’s fall-winter 2016 campaign.
Matthew Davidson fronts Gap's fall-winter 2016 campaign.Pin
Matthew Davidson fronts Gap’s fall-winter 2016 campaign.

Shop Gap’s Latest Arrivals

Gap Colorblock Baseball SweatshirtPin
Gap Colorblock Baseball Sweatshirt
Gap Stripe Pocket TeePin
Gap Stripe Pocket Tee
Gap 1969 Icon Denim JacketPin
Gap 1969 Icon Denim Jacket
Gap 1969 Destructed Vintage Slim-Fit JeansPin
Gap 1969 Destructed Vintage Slim-Fit Jeans

Recent Updates

Filippa K Fine-Tunes Wardrobe Staples for Spring 2025

Filippa K Fine-Tunes Wardrobe Staples for Spring 2025

Filippa K unveils its spring-summer 2025 collection with a refined approach to modern essentials. Curated by creative lead Anna Teurnell, ...
Stone Island Spotlights Culture & Innovation for Spring 2025

Stone Island Spotlights Culture & Innovation for Spring 2025

Stone Island’s spring-summer 2025 campaign unveils a compelling fusion of style, innovation, and cultural depth. This season, the brand explores ...
Rag & Bone’s Spring 2025 Campaign Channels a NY Attitude

Rag & Bone’s Spring 2025 Campaign Channels a NY Attitude

Rag & Bone embraces the essence of New York in its spring 2025 campaign, channeling the city’s raw energy and ...
Zac Efron Defines Cool in Police Spring 2025 Campaign

Zac Efron Defines Cool in Police Spring 2025 Campaign

Police taps into star power for its spring-summer 2025 campaign. Known for its bold eyewear designs, the brand partners with ...
Giorgio Armani Reframes Elegance for Spring 2025 Campaign

Giorgio Armani Reframes Elegance for Spring 2025 Campaign

Giorgio Armani’s spring-summer 2025 campaign unveils a vision of effortless elegance. Captured by photographer Robin Galiegue, the advertisement blends dreamlike ...
AMIRI Partners with Maison MIHARA YASUHIRO for Sneakers

AMIRI Partners with Maison MIHARA YASUHIRO for Sneakers

AMIRI and Maison MIHARA YASUHIRO come together in a bold creative partnership, unveiling a limited-edition sneaker that blends their iconic ...