Gap is the latest brand to jump on the social media bandwagon. The label embraces the hashtag #DoYou for its fall-winter 2016 campaign. Models Matthew Davidson, Yan Kai Wen and Rhys Pickering take up the spotlight, representing a diverse cast. Styled by Emilie Kareh, the trio rocks casual everyday looks. Taking to the streets in photos by Mel Bles, the models’ wardrobe includes plaid long sleeve shirts, denim jeans, bomber jackets, logo tees, quilted jackets and easy pullovers.