#DoYou: Gap Gets Social with Fall Campaign

The Fashionisto

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Published July 27, 2016

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Updated April 16, 2018

Matthew Davidson stars in Gap's fall-winter 2016 advertising campaign.Pin
Matthew Davidson stars in Gap’s fall-winter 2016 advertising campaign.

Gap is the latest brand to jump on the social media bandwagon. The label embraces the hashtag #DoYou for its fall-winter 2016 campaign. Models Matthew Davidson, Yan Kai Wen and Rhys Pickering take up the spotlight, representing a diverse cast. Styled by Emilie Kareh, the trio rocks casual everyday looks. Taking to the streets in photos by Mel Bles, the models’ wardrobe includes plaid long sleeve shirts, denim jeans, bomber jackets, logo tees, quilted jackets and easy pullovers.

Related: Gap Makes Style Proof Suggestions for Transitional Dress

Gap Fall/Winter 2016 Campaign

Rhys Pickering is all smiles in a puffer jacket for Gap's fall-winter 2016 campaign.Pin
Rhys Pickering is all smiles in a puffer jacket for Gap’s fall-winter 2016 campaign.
Yan Kai Wen stars in Gap's fall-winter 2016 campaign.Pin
Yan Kai Wen stars in Gap’s fall-winter 2016 campaign.
Matthew Davidson fronts Gap's fall-winter 2016 campaign.Pin
Matthew Davidson fronts Gap’s fall-winter 2016 campaign.

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