True Blue Denim: Gap 1969 Revisits Classics for Spring Ads

The Fashionisto

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Published January 26, 2016

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Updated February 13, 2016

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Gap 1969 spring 2016 denim campaign featuring model Darius Johnson. Darius wears distressed double denim in a modern slim fit.

Honing in on fresh and classic fits for spring, Gap 1969 celebrates its essential denim styles with a new campaign. Entitled the New Generation, Gap’s latest advertisement features models Darius Johnson, George Barnett and Malcolm Lindberg. Posing in a bare grey studio, the models are front and center in denim ensembles that revisit classic pairings. From the clean white t-shirt and indigo jeans to double denim, Gap 1969 sets the casual style agenda for spring.

Related: GapFit | Activewear Core Collection

Gap 1969 Spring 2016 Denim Campaign

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Gap 1969 spring 2016 denim campaign featuring model George Barnett. George rocks a distressed denim jacket with a grey pullover and white denim jeans.
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Gap 1969 spring 2016 denim campaign featuring model Malcolm Lindberg. Malcolm goes for a classic in cuffed denim jeans with a simple white t-shirt.

Gap 1969 Spring 2016 Denim Campaign Video

Shop Gap 1969 Men’s Denim Essentials

Gap Men's DenimPin
Models Arthur Gosse, Adonis Bosso and Dae Na pose for Gap’s denim style guide for men.
Gap 1969 Classic Zip-Front Denim JacketPin
Gap 1969 Classic Zip-Front Denim Jacket
Gap 1969 Slim-fit Indigo Denim JeansPin
Gap 1969 Slim-fit Indigo Denim Jeans
Gap 1969 Iconic Chambray Denim Workers ShirtPin
Gap 1969 Iconic Chambray Denim Workers Shirt
Gap 1969 Original Relaxed Fit Denim JeansPin
Gap 1969 Original Relaxed Fit Denim Jeans
Gap 1969 Iconic Stripe Denim Worker ShirtPin
Gap 1969 Iconic Stripe Denim Worker Shirt

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