The second chapter of GANT’s spring-summer 2020 campaign takes the label to the South of France and Côte d’Azur. Enjoying a French holiday, Oscar Kindelan reunites with GANT for the season. The top model joins Brodie Scott, Marine Deleeuw, and Nur Hellmann for the advertisement. GANT’s latest styles take the spotlight as the models appear before the lens of photographer Johan Sandberg. The outing addresses the warm weather with a sophisticated wardrobe that includes sleek pieces of washed cotton and linen.
GANT EVP of Product and Design Karen Vogele discusses the heart of the new collection: “This season we were curious to explore the European side of our heritage. And what better way to start then with the heart of European style, France,” says Vogele. “Focusing on the excitement and freedom of discovering a new culture while keeping our roots firmly planted, we have created a modern collection of beloved classics combined with sophisticated pieces–a perfect style clash of preppy American sportswear and French chic.”