Pepe & Hao Star in Giorgio Armani’s Serene Spring ’20 Campaign

The Fashionisto

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Published April 22, 2020

Pepe Barroso reunites with Giorgio Armani for the brand's spring-summer 2020 campaign.
Pepe Barroso reunites with Giorgio Armani for the brand’s spring-summer 2020 campaign.

Giorgio Armani studies the dialogue between man and nature with its spring-summer 2020 campaign. Viviane Sassen photographs the advertisement, taking to the volcanic island of Tenerife. A regular face of Giorgio Armani’s Made to Measure line, Pepe Barroso joins Katia Andre and Hao Yun Xiang for the Italian label’s serene outing. Sassen captures striking images for the occasion. The warm, intense light is shaded by colored sheets that veil and unveil glimpses of wild nature. The photographs are vibrantly colored, enhancing the elegance, balance, and harmony of both the clothes and gestures of those who wear them.

Related: Giorgio Armani Breezes Into Season with Relaxed Shapes for Spring ’20 Collection

Giorgio Armani Spring/Summer 2020 Campaign

Hao Yun Xiang stars in Giorgio Armani's spring-summer 2020 campaign.
Hao Yun Xiang stars in Giorgio Armani’s spring-summer 2020 campaign.
Viviane Sassen photographs Pepe Barroso for Giorgio Armani's spring-summer 2020 campaign.
Viviane Sassen photographs Pepe Barroso for Giorgio Armani’s spring-summer 2020 campaign.
Model Pepe Barroso dons a sharp navy suit for Giorgio Armani's spring-summer 2020 campaign.
Model Pepe Barroso dons a sharp navy suit for Giorgio Armani’s spring-summer 2020 campaign.
Models Katia Andre and Pepe Barroso front Giorgio Armani's spring-summer 2020 campaign.
Models Katia Andre and Pepe Barroso front Giorgio Armani’s spring-summer 2020 campaign.
Top model Hao Yun Xiang is a chic vision for Giorgio Armani's spring-summer 2020 campaign.
Top model Hao Yun Xiang is a chic vision for Giorgio Armani’s spring-summer 2020 campaign.
Italian fashion house Giorgio Armani puts the spotlight on its footwear for a part of its spring-summer 2020 campaign.
Italian fashion house Giorgio Armani puts the spotlight on its footwear for a part of its spring-summer 2020 campaign.
Sporting shades, Pepe Barroso fronts Giorgio Armani's spring-summer 2020 eyewear campaign.
Sporting shades, Pepe Barroso fronts Giorgio Armani’s spring-summer 2020 eyewear campaign.
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