Clad in denim once more, Jon Kortajarena stars in a new campaign for spring-summer 2019. The Spanish model links up with G-Star Raw to front the brand’s advertisement entitled, “It’s You. Own It.” The label exclaims,
Enough pre-established rules. You’re most powerful when you follow your own. With the new G-Star campaign, we celebrate you exactly as you are. With all the differences, and all the greatness you have to offer. Walking to the beat of his own drum, Jon appears in images as well as a video for G-Star Raw. Taking to the city streets, Jon joins actress Ruby Rose for the season’s short film.