Approaching its latest campaign, Levi’s looks to raise awareness and communicate its shared responsibility regarding the environmental impact of the production and consumption of clothing. Levi’s proposes a change in how we consume fashion with its advertisement “Buy Better, Wear Longer.” Brands such as Levi’s represent a commitment to creating quality garments that can last generations and cut down on unnecessary waste. Levi’s represents its vision with modern activists: entertainer Jaden Smith, English footballer Marcus Rashford, and hip-hop artist Xiuhtezcatl Martinez.
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Levi’s Buy Better, Wear Longer Campaign
