Rag & Bone announces its new collaboration with Eminem. The brand worked with the rapper on a capsule collection that includes “The Icon Hoodie” and three graphic tees. “The Icon Hoodie” is American-made and features premium rib-knit, while the tees reference Eminem’s iconic lyrics.
Eminem fans will have the first opportunity to purchase the range at a one-day pop-up in London at The Sun & 13 Cantons from 12-5pm GMT on Friday 13, 2018. The launch coincides with Eminem’s final shows on the European leg of his Revival tour. Meanwhile, the capsule launches online for purchase at Rag-Bone.com July 14, 2018.
Related: Eminem Covers Interview Magazine, Explains Why He Avoids the Spotlight
Rag & Bone founder and creative director Marcus Wainwright talks about working with Eminem. Eminem is a legend, it’s as simple as that. We have spent years working to collaborate with true originals, people who have forged their own path in life. For me Eminem utterly personifies
Kicking off the collaboration, Eminem appears in a video shot by cinematographer Darius Khondji.original
. Working with him on this project was humbling, inspiring and generally awesome.
Eminem for Rag & Bone
Eminem x Rag & Bone Collaboration
