Rag & Bone

Rag & Bone

Rag & Bone


Founders: Marcus Wainwright and Nathan Bogle

Established: 2002

Headquarters: New York City, United States

Head Of Menswear Design: Swaim Hutson

Website: rag-bone.com

Related Brands: Todd Snyder · J.Crew · Vince

Rag & Bone was founded in New York in 2002 by Marcus Wainwright and Nathan Bogle. The label began with denim, combining an interest in British tailoring with American workwear. That meeting of backgrounds gave it a place between the discipline of a well-cut garment and the informality of downtown dressing.

Jeans remain central, but the wardrobe extends into tailoring and knitwear, with leather jackets and boots supplying another part of its identity. The appeal comes from clothes that feel usable, even when the fabric or construction introduces something unexpected. A jacket can have the shape of a tailored piece and the ease of a daily layer.

David Neville, who joined the business in 2005, became Wainwright’s long-standing creative and business partner before stepping back in 2016. Wainwright remained with the label until 2023. Their work helped establish a contemporary American wardrobe shaped by the streets and creative communities of New York.

Robert Geller joined the menswear team in 2023, bringing a renewed focus on proportion and fabric. Swaim Hutson succeeded him as head of menswear design, presenting his debut collection for fall 2026. Across those changes, Rag & Bone’s strongest continuity is the conversation between denim and tailoring, making an outfit look assembled for life beyond the showroom.

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From the Archive

Rag & Bone’s Spring 2025 Campaign Channels a NY Attitude

February 9, 2025

Rag & Bone’s Spring 2025 Campaign Channels a NY Attitude

Rag & Bone embraces the essence of New York in its spring 2025 campaign, channeling the city’s raw energy and

Rag & Bone’s Holiday Campaign Sees Grit Meet City Cool

December 17, 2024

Rag & Bone’s Holiday Campaign Sees Grit Meet City Cool

Rag & Bone channels downtown edge for its holiday 2024 campaign, capturing a blend of rugged motion and urban sophistication.

Robert Geller’s Rag & Bone Spring 2025: From SoHo to Soho

July 12, 2024

Robert Geller’s Rag & Bone Spring 2025: From SoHo to Soho

Rag & Bone’s spring-summer 2025 collection makes a strong impression under Robert Geller’s new direction. The debut at Pitti Uomo

Dacre Montgomery Stars in Rag & Bone Fall ’22 Eyewear Campaign

August 15, 2022

Dacre Montgomery Stars in Rag & Bone Fall ’22 Eyewear Campaign

All eyes are on Stranger Things actor Dacre Montgomery and his model girlfriend Liv Pollock in a self-shot campaign for Rag & Bone’s fall 2022 eyewear collection. The

Rag & Bone Launches Icons Collection

August 2, 2022

Rag & Bone Launches Icons Collection

For the fall of 2022, Rag & Bone has announced the debut of Icons, a new collection. Ready-to-wear and accessories from Rag &

Jack Quaid Hits the Beach for Rag & Bone Eyewear Campaign

April 13, 2022

Jack Quaid Hits the Beach for Rag & Bone Eyewear Campaign

Rag & Bone unveils its spring 2022 eyewear line with a new ad to coincide with the launch. Jack Quaid appears in the

Hopper Penn & Kendall Harrison Relax in Style for Rag & Bone ’22 Photo Project

February 24, 2022

Hopper Penn & Kendall Harrison Relax in Style for Rag & Bone ’22 Photo Project

Once again, Rag & Bone’s Photo Project comes to life with the launch of the brand’s spring 2022 collection. Rag & Bone welcomes

Rag & Bone Launches Future Staples Capsule

January 13, 2022

Rag & Bone Launches Future Staples Capsule

Rag & Bone unveils a new capsule collection with its Future Staples range, built for “now and forever,” according to the brand. Contemporary

Charlie Plummer Fronts Rag & Bone Fall ’21 Eyewear Campaign

August 23, 2021

Charlie Plummer Fronts Rag & Bone Fall ’21 Eyewear Campaign

Rag & Bone embraces a certain spontaneity with its fall 2021 eyewear campaign. Once again, the brand puts the photography in

Gavin Leatherwood Stars in Rag & Bone Eyewear Photo Project

April 6, 2021

Gavin Leatherwood Stars in Rag & Bone Eyewear Photo Project

Rag & Bone unveils its Eyewear Photo Project for spring-summer 2021 with an outing that features ‘Chilling Adventures of Sabrina’

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