Dolce & Gabbana Rides the Millennial Wave for Spring Campaign

The Fashionisto

/

Published October 20, 2016

/

Updated April 3, 2017

Gabriel-Kane Day-Lewis poses for a selfie with Presley Gerber in designs from Dolce & Gabbana's spring-summer 2017 collection.Pin
Gabriel-Kane Day-Lewis poses for a selfie with Presley Gerber in designs from Dolce & Gabbana’s spring-summer 2017 collection.

Dolce & Gabbana is placing its bets on the future with its latest advertising efforts. The Italian fashion house recently took to Capri for two days of shooting. Preparing for spring-summer 2017 with a new campaign, Dolce & Gabbana releases a behind the scenes look.

Related: Dolce & Gabbana Travels to Naples to Present James Bond Inspired Alta Sartoria Collection

Tapping into the millennial trend, designers Domenico Dolce and Stefano Gabbana didn’t cast just any model for its advertising. Instead, the brand cast millennials with famous genes or an amazing social media following. Stepping out in the label’s music-inspired collection, Presley Gerber, Brandon Thomas Lee, Cameron Dallas, Gabriel-Kane Day-Lewis, Rafferty Law, and Luka Sabbat took over Capri.

Behind the Scenes: Dolce & Gabbana Spring/Summer 2017 Men’s Campaign

Cameron Dallas enjoys a granita behind the scenes of Dolce & Gabbana's spring-summer 2017 campaign.Pin
Cameron Dallas enjoys a granita behind the scenes of Dolce & Gabbana’s spring-summer 2017 campaign.
Behind the Scenes: Presley Gerber, Brandon Thomas Lee, and Gabriel-Kane Day-Lewis enjoy an evening out with Dolce & Gabbana for its spring-summer 2017 campaign.Pin
Behind the Scenes: Presley Gerber, Brandon Thomas Lee, and Gabriel-Kane Day-Lewis enjoy an evening out with Dolce & Gabbana for its spring-summer 2017 campaign.
Dolce & Gabbana enlists Cameron Dallas, Gabriel-Kane Day-Lewis, Brandon Thomas Lee, and Presley Gerber for its spring-summer 2017 men's campaign.Pin
Dolce & Gabbana enlists Cameron Dallas, Gabriel-Kane Day-Lewis, Brandon Thomas Lee, and Presley Gerber for its spring-summer 2017 men’s campaign.
Rafferty Law, Brandon Thomas Lee, and Presley Gerber shoot Dolce & Gabbana's spring-summer 2017 campaign in Capri.Pin
Rafferty Law, Brandon Thomas Lee, and Presley Gerber shoot Dolce & Gabbana’s spring-summer 2017 campaign in Capri.
Taking to Capri, Cameron Dallas, Brandon Thomas Lee, and Presley Gerber walk the cobbled streets for Dolce & Gabbana's spring-summer 2017 campaign.Pin
Taking to Capri, Cameron Dallas, Brandon Thomas Lee, and Presley Gerber walk the cobbled streets for Dolce & Gabbana’s spring-summer 2017 campaign.
Lukas Sabbat, Rafferty Law, Presley Gerber, Brandon Thomas Lee, Gabriel-Kane Day-Lewis, and Cameron Dallas come together for Dolce & Gabbana's spring-summer 2017 campaign.Pin
Lukas Sabbat, Rafferty Law, Presley Gerber, Brandon Thomas Lee, Gabriel-Kane Day-Lewis, and Cameron Dallas come together for Dolce & Gabbana’s spring-summer 2017 campaign.

Recent Updates

Lacoste & Novak Djokovic Take to the Great Wall

Lacoste & Novak Djokovic Take to the Great Wall

Lacoste recently elevated its presence by hosting a monumental summit at the Great Wall of China, spotlighting its ambassador, Novak ...
UNIQLO Sister Brand GU Takes NYC, Debuts US E-commerce

UNIQLO Sister Brand GU Takes NYC, Debuts US E-commerce

GU, a sister brand of UNIQLO, has officially launched in the U.S., introducing its e-commerce site and mobile app alongside ...
The Pirelli Calendar 2025: A Behind the Scenes Look

The Pirelli Calendar 2025: A Behind the Scenes Look

The Pirelli Calendar, a crowned jewel in fashion and photography, is gearing up for its 2025 edition, and we’re getting ...
BTS’ Jin is Gucci’s Newest Global Brand Ambassador

BTS’ Jin is Gucci’s Newest Global Brand Ambassador

Gucci has announced BTS member Jin as its newest global brand ambassador. The stylish singer is already making a statement ...
Louis Garrel's Dior Ambassador Debut (See the Photos)

Louis Garrel’s Dior Ambassador Debut (See the Photos)

Louis Garrel, no stranger to the luxury fashion world, takes on a new role as a Dior ambassador, joining the ...
G-SHOCK 40th Highlighted by J Balvin's Electrifying Act

G-SHOCK 40th Highlighted by J Balvin’s Electrifying Act

The watchmaker G-SHOCK marked a significant milestone, celebrating 40 years of innovation and resilience in the industry with a grand ...