Dolce & Gabbana Rides the Millennial Wave for Spring Campaign

The Fashionisto

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Published October 20, 2016

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Updated April 3, 2017

Gabriel-Kane Day-Lewis poses for a selfie with Presley Gerber in designs from Dolce & Gabbana's spring-summer 2017 collection.Pin
Gabriel-Kane Day-Lewis poses for a selfie with Presley Gerber in designs from Dolce & Gabbana’s spring-summer 2017 collection.

Dolce & Gabbana is placing its bets on the future with its latest advertising efforts. The Italian fashion house recently took to Capri for two days of shooting. Preparing for spring-summer 2017 with a new campaign, Dolce & Gabbana releases a behind the scenes look.

Related: Dolce & Gabbana Travels to Naples to Present James Bond Inspired Alta Sartoria Collection

Tapping into the millennial trend, designers Domenico Dolce and Stefano Gabbana didn’t cast just any model for its advertising. Instead, the brand cast millennials with famous genes or an amazing social media following. Stepping out in the label’s music-inspired collection, Presley Gerber, Brandon Thomas Lee, Cameron Dallas, Gabriel-Kane Day-Lewis, Rafferty Law, and Luka Sabbat took over Capri.

Behind the Scenes: Dolce & Gabbana Spring/Summer 2017 Men’s Campaign

Cameron Dallas enjoys a granita behind the scenes of Dolce & Gabbana's spring-summer 2017 campaign.Pin
Cameron Dallas enjoys a granita behind the scenes of Dolce & Gabbana’s spring-summer 2017 campaign.
Behind the Scenes: Presley Gerber, Brandon Thomas Lee, and Gabriel-Kane Day-Lewis enjoy an evening out with Dolce & Gabbana for its spring-summer 2017 campaign.Pin
Behind the Scenes: Presley Gerber, Brandon Thomas Lee, and Gabriel-Kane Day-Lewis enjoy an evening out with Dolce & Gabbana for its spring-summer 2017 campaign.
Dolce & Gabbana enlists Cameron Dallas, Gabriel-Kane Day-Lewis, Brandon Thomas Lee, and Presley Gerber for its spring-summer 2017 men's campaign.Pin
Dolce & Gabbana enlists Cameron Dallas, Gabriel-Kane Day-Lewis, Brandon Thomas Lee, and Presley Gerber for its spring-summer 2017 men’s campaign.
Rafferty Law, Brandon Thomas Lee, and Presley Gerber shoot Dolce & Gabbana's spring-summer 2017 campaign in Capri.Pin
Rafferty Law, Brandon Thomas Lee, and Presley Gerber shoot Dolce & Gabbana’s spring-summer 2017 campaign in Capri.
Taking to Capri, Cameron Dallas, Brandon Thomas Lee, and Presley Gerber walk the cobbled streets for Dolce & Gabbana's spring-summer 2017 campaign.Pin
Taking to Capri, Cameron Dallas, Brandon Thomas Lee, and Presley Gerber walk the cobbled streets for Dolce & Gabbana’s spring-summer 2017 campaign.
Lukas Sabbat, Rafferty Law, Presley Gerber, Brandon Thomas Lee, Gabriel-Kane Day-Lewis, and Cameron Dallas come together for Dolce & Gabbana's spring-summer 2017 campaign.Pin
Lukas Sabbat, Rafferty Law, Presley Gerber, Brandon Thomas Lee, Gabriel-Kane Day-Lewis, and Cameron Dallas come together for Dolce & Gabbana’s spring-summer 2017 campaign.
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