Dolce & Gabbana Rides the Millennial Wave for Spring Campaign

The Fashionisto

/

Published October 20, 2016

/

Updated April 3, 2017

Gabriel-Kane Day-Lewis poses for a selfie with Presley Gerber in designs from Dolce & Gabbana's spring-summer 2017 collection.Pin
Gabriel-Kane Day-Lewis poses for a selfie with Presley Gerber in designs from Dolce & Gabbana’s spring-summer 2017 collection.

Dolce & Gabbana is placing its bets on the future with its latest advertising efforts. The Italian fashion house recently took to Capri for two days of shooting. Preparing for spring-summer 2017 with a new campaign, Dolce & Gabbana releases a behind the scenes look.

Related: Dolce & Gabbana Travels to Naples to Present James Bond Inspired Alta Sartoria Collection

Tapping into the millennial trend, designers Domenico Dolce and Stefano Gabbana didn’t cast just any model for its advertising. Instead, the brand cast millennials with famous genes or an amazing social media following. Stepping out in the label’s music-inspired collection, Presley Gerber, Brandon Thomas Lee, Cameron Dallas, Gabriel-Kane Day-Lewis, Rafferty Law, and Luka Sabbat took over Capri.

Behind the Scenes: Dolce & Gabbana Spring/Summer 2017 Men’s Campaign

Cameron Dallas enjoys a granita behind the scenes of Dolce & Gabbana's spring-summer 2017 campaign.Pin
Cameron Dallas enjoys a granita behind the scenes of Dolce & Gabbana’s spring-summer 2017 campaign.
Behind the Scenes: Presley Gerber, Brandon Thomas Lee, and Gabriel-Kane Day-Lewis enjoy an evening out with Dolce & Gabbana for its spring-summer 2017 campaign.Pin
Behind the Scenes: Presley Gerber, Brandon Thomas Lee, and Gabriel-Kane Day-Lewis enjoy an evening out with Dolce & Gabbana for its spring-summer 2017 campaign.
Dolce & Gabbana enlists Cameron Dallas, Gabriel-Kane Day-Lewis, Brandon Thomas Lee, and Presley Gerber for its spring-summer 2017 men's campaign.Pin
Dolce & Gabbana enlists Cameron Dallas, Gabriel-Kane Day-Lewis, Brandon Thomas Lee, and Presley Gerber for its spring-summer 2017 men’s campaign.
Rafferty Law, Brandon Thomas Lee, and Presley Gerber shoot Dolce & Gabbana's spring-summer 2017 campaign in Capri.Pin
Rafferty Law, Brandon Thomas Lee, and Presley Gerber shoot Dolce & Gabbana’s spring-summer 2017 campaign in Capri.
Taking to Capri, Cameron Dallas, Brandon Thomas Lee, and Presley Gerber walk the cobbled streets for Dolce & Gabbana's spring-summer 2017 campaign.Pin
Taking to Capri, Cameron Dallas, Brandon Thomas Lee, and Presley Gerber walk the cobbled streets for Dolce & Gabbana’s spring-summer 2017 campaign.
Lukas Sabbat, Rafferty Law, Presley Gerber, Brandon Thomas Lee, Gabriel-Kane Day-Lewis, and Cameron Dallas come together for Dolce & Gabbana's spring-summer 2017 campaign.Pin
Lukas Sabbat, Rafferty Law, Presley Gerber, Brandon Thomas Lee, Gabriel-Kane Day-Lewis, and Cameron Dallas come together for Dolce & Gabbana’s spring-summer 2017 campaign.

Recent Updates

Abercrombie & Fitch Embraces Breezy Style for Summer 2024

Abercrombie & Fitch Embraces Breezy Style for Summer 2024

Abercrombie & Fitch embraces an early summer with a collection that embodies the effortless charm of beachside living. Models Ashwell ...
Rackets & Blazers: Mytheresa Highlights Tennis Style

Rackets & Blazers: Mytheresa Highlights Tennis Style

Aaron Shandel embodies the tennis enthusiast in an edited ensemble from Mytheresa's spring offering, reflecting the laid-back elegance of the ...
Polo Ralph Lauren Channels Parisian Flair for Spring 2024

Polo Ralph Lauren Channels Parisian Flair for Spring 2024

Polo Ralph Lauren's spring-summer 2024 collection blends American spirit with Parisian flair, creating a sartorial expression for the cosmopolitan man ...
Christian Cowan Stars in TOMS Wear Good Campaign

Christian Cowan Stars in TOMS Wear Good Campaign

In a fusion of advocacy and style, TOMS unveils its spring-summer 2024 "Wear Good" campaign, starring Christian Cowan. The celebrated ...
Zara SRPLS Launches Spring 2024 CLLCTN 12 Drop 1

Zara SRPLS Launches Spring 2024 CLLCTN 12 Drop 1

Zara's SRPLS collection for spring-summer 2024 offers a contemporary perspective on utilitarian fashion, bringing practical style to everyday wear. The ...
Indochino Embraces Hawaiian Allure for Spring 2024 Campaign

Indochino Embraces Hawaiian Allure for Spring 2024 Campaign

Indochino unveils its spring-summer 2024 campaign against the stunning backdrop of Hawaii. Kane Roberts and Jabali Sandiford take the spotlight, ...