
Tod’s names HAN as its newest brand ambassador, aligning the house with one of K-pop’s most influential global figures. Making his official Tod’s debut, the K-pop star wears a smart wardrobe in leather and wool. The house’s craftsmanship codes unfold with featured signatures like the Gommino loafer.
HAN for Tod’s

In his first remarks as ambassador, HAN points to the house’s craft credentials. “It is a great honor to join Tod’s as Brand Ambassador. I have long admired the brand’s commitment to Italian craftsmanship, quality, and timeless style. Through our upcoming projects, I look forward to experiencing and sharing the authentic Italian lifestyle and values that Tod’s represents.”

Tod’s shows HAN through the language of everyday luxury, a suede bomber alongside driving shoes and an oversized tote, soft tailoring in place of the sharper cuts of idol styling. It is the same argument Tod’s has made for decades. Luxury should live in the hand, on the foot, and in the daily wardrobe. HAN brings that proposition to a generation whose first encounter with the house may come through a Stray Kids feed.

The HAN appointment sits alongside the brand’s recent capsule with Xiao Zhan, where the Gommino took a more outdoor turn.








