Tod’s Names Stray Kids’ HAN as Brand Ambassador

Tod’s introduces HAN through its signature vocabulary of leather, tailoring, and understated luxury.

The Fashionisto

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Published June 15, 2026

Han Jisung sits on a wooden bar stool against a soft white studio backdrop in a tan suede bomber, khaki polo, cream pants, and brown suede Tod's sneakers
Han Jisung settles in for his Tod’s debut in a tan suede bomber and stone pants. Photo: Tod’s

Tod’s names HAN as its newest brand ambassador, aligning the house with one of K-pop’s most influential global figures. Making his official Tod’s debut, the K-pop star wears a smart wardrobe in leather and wool. The house’s craftsmanship codes unfold with featured signatures like the Gommino loafer.

HAN for Tod’s

Profile close-up of Han Jisung in a tan suede bomber jacket shouldering a soft taupe leather Tod's bucket bag with a belted T-buckle closure
Han Jisung shoulders a soft taupe leather bucket bag finished with the Tod’s T-buckle. Photo: Tod’s

In his first remarks as ambassador, HAN points to the house’s craft credentials. “It is a great honor to join Tod’s as Brand Ambassador. I have long admired the brand’s commitment to Italian craftsmanship, quality, and timeless style. Through our upcoming projects, I look forward to experiencing and sharing the authentic Italian lifestyle and values that Tod’s represents.”

Han Jisung leans against a white wall in a wool overshirt and wide-leg trousers layered over a gray sweater and button-down shirt, holding a black leather Tod's T tote with brown suede Gommino loafers
Han Jisung finishes a wool look with the black T tote and brown Gommino loafers. Photo: Tod’s

Tod’s shows HAN through the language of everyday luxury, a suede bomber alongside driving shoes and an oversized tote, soft tailoring in place of the sharper cuts of idol styling. It is the same argument Tod’s has made for decades. Luxury should live in the hand, on the foot, and in the daily wardrobe. HAN brings that proposition to a generation whose first encounter with the house may come through a Stray Kids feed.

Han Jisung rests his arms over a black leather Tod's T tote, wearing a wool jacket against a soft studio backdrop
Han Jisung leans into the black T tote in wool tailoring. Photo: Tod’s

The HAN appointment sits alongside the brand’s recent capsule with Xiao Zhan, where the Gommino took a more outdoor turn.

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