Dior Men Winter 2023 Campaign: The YSL Factor

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Opening a new season narrative with a firm nod to the past, Dior Men’s fall-winter 2023 collection offers a respectful salute to the iconic Yves Saint Laurent. Saint Laurent’s legacy, starting in 1957 as Christian Dior’s successor, finds a new voice in this collection.

Drawing inspiration from water’s fluid nature—the mighty Thames and Seine serve as muses—the collection is a study in motion, mimicking the ever-changing tides of fashion. This concept, woven throughout the garments and the campaign, bridges the gap between the historical and the contemporary, revealing Dior’s undying, vibrant spirit.

Dior Men Winter 2023 Campaign

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Rafael Pavarotti is the photographer behind the campaign’s striking imagery. His lens captures the graceful marriage of Dior Men’s future-focused designs with the dark, quintessentially Dior-esque setting.

Elegant yet precise silhouettes, crafted with meticulous attention by Kim Jones, tell a tale of Dior’s modernist approach while harkening back to the brand’s rich past. This dynamic visual narrative becomes a dialogue between periods, positioning the campaign as an elaborate, multi-layered tribute to Dior’s legacy.

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Emile Danckaert, Wu Guoqiang, Awwal Adeoti, Loris Moine, and Silouane Vongkhamchanh grace the campaign, dressed in voluminous outerwear, trench coats, dropped-shoulder jackets, and fishermen’s hats. Each piece tells a story of transformation, with coats morphing into capes and jackets featuring ruched double sleeves.

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Melanie Ward styles the models, emphasizing the collection’s focus on elegance, comfort, and functionality. Not to be overlooked, accessories are given their due spotlight. The metallic Saddle bag, the Saddle Boxy, and the new Dior Pillow bags command attention, while the Dior Carlo shoes find new life in derby style and ankle boots iterations.

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From sculptural knits reflecting the rhythmic pattern of waves to artful footwear, this collection and campaign exemplify Dior’s capacity for reinvention while firmly rooting itself in a rich and illustrious history.

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