Dior Men
David Sims / Dior
Founders: Christian Dior and Marcel Boussac
Established: 1946
Headquarters: Paris, France
Creative Director: Jonathan Anderson
Website: dior.com
Dior’s menswear division began as Christian Dior Monsieur, founded in 1969 by Marc Bohan, then creative director of the women’s and haute couture line of the Paris house Christian Dior SA. The original proposition was modest, a men’s wardrobe attached to a couture house defined by womenswear.
That changed in 2000, when the menswear line was renamed Dior Homme under the creative direction of Hedi Slimane from the fall and winter 2001 to 2002 season, and the label introduced a slim silhouette which soon took off within the fashion industry.
As one critic later put it, Dior had been a house built on womenswear and couture, with no default menswear setting until Slimane reduced the men’s silhouette to razor-sharp proportions that defined the look of the 2000s.
Menswear became the laboratory where Dior tested a new male figure. Slicing through the baggy, ill-fitted tailoring popular in menswear at the time, Dior Homme arrived with razor-sharp tailoring, skinny silhouettes and the smoky allure of its boys strutting down the runway with a lick of eyeliner on, far from Versace’s ripped, Zeus-like figures of masculinity, or the grungy nihilism of Calvin Klein.
The clothes were narrow black suiting, tapered trousers, white shirts, and lean leather outerwear. The cut was so reductive that the super-lean fit of Slimane’s Dior Homme suiting appealed to designer Karl Lagerfeld so greatly that in 2001 he lost over 88 pounds in order to wear it, an industry anecdote that came to stand in for the line’s wider influence.
Under Kris Van Assche, who succeeded Slimane in 2007, the design language widened. Infusing streetwear tropes into the house’s atelier and splicing formal and sports codes, Van Assche inserted sweatshirts, pleated pants, deconstructed suiting, bomber jackets and his own take on the dad shoe into the lineup.
The line has changed name and direction with each leadership shift. In 2018, the first big move by Pietro Beccari, the newly installed chairman and CEO of Christian Dior Couture, was to install Kim Jones as artistic director after Van Assche stepped down following 11 years at the brand.
From 2018 to 2025, Jones served as artistic director, and under his leadership the menswear line changed its name to Dior Men in March 2018. His tenure pulled the house toward collaboration culture, with projects alongside KAWS, Travis Scott, Daniel Arsham, Stüssy and others, dressing a younger global customer alongside the existing tailoring clientele.
Dior named Jonathan Anderson as creative director on April 17, 2025 following his exit from LOEWE. The line now sits in the upper tier of Paris menswear, alongside Louis Vuitton and Celine, dressing a customer who buys both a black two-button suit and a logo hoodie from the same house.
From the Archive
May 8, 2026
Dior’s Dioriviera Summer 2026 Plays Out Like a Film
Dior brings Dioriviera back to the French landscape for summer 2026, pairing fluid tailoring and house codes with the beauty of the countryside.
March 24, 2026
Dior’s Summer 2026 Campaign Finds Its Man Between Moments
Jonathan Anderson’s summer 2026 campaign for Dior Men finds its subjects between moments. David Sims photographs each of them in
August 15, 2025
Dior’s Winter 2025 Campaign Blends Past & Present
Dior’s winter 2025 menswear campaign, photographed by Rafael Pavarotti and styled by Melanie Ward, reads as a study of line
June 28, 2025
With Dior Spring 2026, Anderson Gives Old Codes New Weight
Jonathan Anderson opened his Dior chapter with a spring-summer 2026 collection that moved with curiosity, shaped by an interest in
April 4, 2025
Dior Tees Up Preppy Golf Wear in New Capsule
Dior’s latest capsule is a country club fantasy with a downtown accent—tailored for tee times and terrace drinks alike. Borrowing
January 16, 2025
Dior’s Spring 2025 Campaign Pushes Classics Forward
Dior’s Kim Jones frames everyday dressing as a renewed norm for spring 2025. Photographer Rafael Pavarotti reunites with the house,
January 6, 2025
Robert Pattinson Embodies Dior Homme Parfum in New Ad
Dior brand ambassador Robert Pattinson commands the frame in a cinematic new campaign, adding to his storied collaboration with the
January 5, 2025
Dior’s ‘Bucolic Couture’ Is Calm, Cool, & Collected
Vasko Luyckx, Pierrick Grégoire, and Hamin Yu grace Dior magazine with an editorial titled “Bucolic Couture.” The trio collaborates with
December 31, 2024
Dior Pre-Fall 2025 Channels Retro Street Luxe
Kim Jones’ pre-fall 2025 collection for Dior takes cues from the late disco era, channeling that storied clash of chic
November 12, 2024
Velvet & Varsity: Nicholas Alexander Chavez’s Designer Looks
Nicholas Alexander Chavez continues to impress on and off-screen, much like his layered portrayal of Lyle Menendez in “Monsters.” At