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You are here: Home / Fashion / Campaigns / Dior Men Takes a Smart Approach to Style with Pre-fall ’22 Campaign
Pre-Fall 2022

Dior Men Takes a Smart Approach to Style with Pre-fall ’22 Campaign

Published on May 23, 2022
Wang Chenming Fabio Silva Models Dior Men Pre-fall 2022 Campaign
Wang Chenming and Fabio Silva share the spotlight for Dior Men’s pre-fall 2022 campaign.

The first chapter of Dior Men’s fall-winter 2022 collection has been revealed. Kim Jones, the brand’s artistic director, draws inspiration for Dior Men’s new season from American novelist Jack Kerouac and the Beat Generation. Photographer Rafael Pavarotti leads the stylish charge for pre-fall, shooting a dynamic Dior Men campaign art directed by Ronnie Cooke-Newhouse.

Kaplan Hani Model Dior Men Campaign Pre-fall 2022
Kaplan Hani sports an illustrated Jack Kerouac cover art shirt for Dior Men’s pre-fall 2022 campaign.

Dior Men Pre-fall 2022 Campaign

Shelley Durkan casts models Alex Khristenko, Fabio Silva, Kaplan Hani, Thatcher Thornton, and Wang Chenming as Dior Men’s pre-fall 2022 campaign stars. The models appear before the lens of Rafael Pavarotti. The latter captures pictures of the models set against a blend of text and beautiful, solid backdrops.

Related: DIOR MEN DRAWS INSPIRATION FROM JACK KEROUAC FOR FALL ’22 COLLECTION

Kaplan Hani Fabio Silva Models Dior Men Campaign Pre-fall 2022
Kaplan Hani and Fabio Silva appear in Dior Men’s pre-fall 2022 campaign.

Melanie Ward styles Dior Men’s pre-fall 2022 advertisement. Ward assembles stylish ensembles that include check jackets, marled knitwear, corduroy pants, shorts, etc. Meanwhile, the Dior Men’s campaign stars look picture-perfect, with hair by Benjamin Muller and makeup by Peter Philips.

Alex Khristenko Ukrainian Model Dior Men Campaign Pre-fall 2022
Alex Khristenko channels his inner author as the star of Dior Men’s pre-fall 2022 campaign.
Alex Khristenko Model Dior Men Pre-fall 2022 Campaign
Alex Khristenko mixes prints in a preppy look for Dior Men’s pre-fall 2022 campaign.
Fabio Silva, Alex Khristenko, Thatcher Thornton, and Kaplan Hani front Dior Men's pre-fall 2022 campaign.
Fabio Silva, Alex Khristenko, Thatcher Thornton, and Kaplan Hani front Dior Men’s pre-fall 2022 campaign.
Dior Men Campaign Pre-fall 2022
Fabio Silva, Wang Chenming, Alex Khristenko, and Thatcher Thornton appear in Dior Men’s pre-fall 2022 campaign.

Filed Under: Campaigns

  • Designer : Kim Jones
  • Fashion Label : Dior Men
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