Cristiano Ronaldo Goes Technicolor for CR7 Underwear Campaign

July 16, 2019
Cristiano Ronaldo fronts the new CR7 underwear campaign.
Cristiano Ronaldo fronts the new CR7 underwear campaign.

Cristiano Ronaldo is back in fine form for a new underwear campaign from his brand CR7. The Portuguese soccer player takes to the bedroom for a relaxed advertising outing. Ronaldo describes the inspiration behind the photos, which showcase him posing in bed under colorful lights. Summer is my favorite season, and I love the time of day when the sun goes down, and the sky is vivid. I wanted to capture that feeling in my HS19 campaign, using intense color that’s bold, rich and complements my new collection.

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Ronaldo continues, I wanted the campaign to have a really relaxed feel. Summer is the time of year when I have some time to chill out, so I wanted to reflect that. I always want my underwear to have a unique twist, which is where the playful use of color comes in. Essentially, I want to create underwear that looks so good that I want to wear it on the beach, rather than covering it up with my swimwear!

Cristiano Ronaldo CR7 Underwear Campaign

Captured in bed, Cristiano Ronaldo stars in the CR7 underwear campaign.
Captured in bed, Cristiano Ronaldo stars in the CR7 underwear campaign.
Soccer star Cristiano Ronaldo strips to his boxer briefs for the CR7 underwear campaign.
Soccer star Cristiano Ronaldo strips to his boxer briefs for the CR7 underwear campaign.
Front and center, Cristiano Ronaldo appears in the CR7 underwear campaign.
Front and center, Cristiano Ronaldo appears in the CR7 underwear campaign.
Showing off the lines of his boxer briefs, Cristiano Ronaldo stars in the CR7 underwear campaign.
Showing off the lines of his boxer briefs, Cristiano Ronaldo stars in the CR7 underwear campaign.