COS enlists the talent of Karim Sadli for its spring-summer 2018 campaign. Sadli photographs Max Barczak for the advertisement. A peaceful landscape mirrors the serene aspects of COS’ new collection. Embracing a “natural feeling” for the season, the brand delivers its signature clean lines in a grounded color palette. Hannes Hetta styles Max in key pieces such as COS’ sheer short-sleeve pullover and a sleek one-buttoned coat.
COS Spring/Summer 2018 Men’s Campaign