COS Commits to Natural Feeling for Spring ’18 Campaign

The Fashionisto

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Published January 29, 2018

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Updated November 24, 2019

Max Barczak fronts COS' spring-summer 2018 campaign.Pin
Max Barczak fronts COS’ spring-summer 2018 campaign.

COS enlists the talent of Karim Sadli for its spring-summer 2018 campaign. Sadli photographs Max Barczak for the advertisement. A peaceful landscape mirrors the serene aspects of COS’ new collection. Embracing a “natural feeling” for the season, the brand delivers its signature clean lines in a grounded color palette. Hannes Hetta styles Max in key pieces such as COS’ sheer short-sleeve pullover and a sleek one-buttoned coat.

Related: COS Embraces Natural Feeling for Spring ’18 Collection

COS Spring/Summer 2018 Men’s Campaign

Karim Sadli photographs Max Barczak for COS' spring-summer 2018 campaign.Pin
Karim Sadli photographs Max Barczak for COS’ spring-summer 2018 campaign.
Sporting an on-trend bucket hat, Max Barczak appears in COS' spring-summer 2018 campaign.Pin
Sporting an on-trend bucket hat, Max Barczak appears in COS’ spring-summer 2018 campaign.
COS enlists Max Barczak to star in its spring-summer 2018 campaign.Pin
COS enlists Max Barczak to star in its spring-summer 2018 campaign.

Venturing outdoors, Max Barczak stars in COS' spring-summer 2018 campaign.Pin
Venturing outdoors, Max Barczak stars in COS’ spring-summer 2018 campaign.


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