London holds sentimental value for Helen Anthony’s creative director Naeem Anthony. As a place of opportunity and immense diversity, the city inspires the brand’s upcoming spring-summer 2022 collection. This season is Helen Anthony’s first appearance at London Fashion Week, and it’s all in the name of a stylish tribute. The new collection celebrates individuality and reflects the diversity of London’s population.
As fashion moves away from the brand as an identity and values individualism, Helen Anthony’s current collection encapsulates the times. Throughout Helen Anthony’s history, its outlook has always been open to the need for individual expression and a diverse society. All of the label’s multifaceted and avant-garde designs reflect this trait.
Starting with cooperation with Huddersfield Textiles Fabric, Helen Anthony’s spring 2022 collection takes root in the fabric of the United Kingdom. The fashion label collaborates with the manufacturer to create innovative new fabrics, such as the Helen Anthony monogram print.
The decade of the 1970s also has a significant influence on this season’s looks. Helen Anthony uses a variety of colors and patterns from the ’70s in its designs. However, retro concepts are brought to the fore for exquisite tailoring and blended with contemporary materials. Two-tone tweed suits, sustainable leather tailoring, double-breasted jackets, overcoats, and tuxedos are just a few of the highlights.