Alexandre Cunha Channels American Psycho for CHÉ Bodywear

The Fashionisto

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Published November 15, 2023

A masked Alexandre Cunha lies in repose, mirroring American Psycho's enigmatic luxury in CHÉ Bodywear's latest line. Pin
A masked Alexandre Cunha lies in repose, mirroring American Psycho’s enigmatic luxury in CHÉ Bodywear’s latest line. Photo: Olivier Yoan / CHÉ

The pursuit of fashion that marries both style and sustainability is exemplified in the new CHÉ Bodywear collection. Spearheaded by British model Oliver Cheshire, the brand sets a new standard in men’s bodywear with an eye towards comfort that transitions seamlessly from the high stakes of the boardroom to the high energy of the treadmill.

CHÉ Bodywear Collection

Alexandre Cunha serves up American Psycho chic, with a twist of athleticism, for CHÉ Bodywear's new campaign.Pin
Alexandre Cunha serves up American Psycho chic, with a twist of athleticism, for CHÉ Bodywear’s new campaign. Photo: Olivier Yoan / CHÉ

Within this range, Brazilian model Alexandre Cunha epitomizes the modern man’s duality, reminiscent of Patrick Bateman’s iconic character from Bret Easton Ellis’ American Psycho. It balances pursuing aesthetic perfection and a consciousness of ethical sourcing and sustainability.

Alexandre Cunha captivates, exuding the intensity of American Psycho for Ché Bodywear's new collection.Pin
Alexandre Cunha captivates, exuding the intensity of American Psycho for Ché Bodywear’s new collection. Photo: Olivier Yoan / CHÉ

CHÉ’s collection, featuring neutral tones, nods to the understated elegance of the most straightforward pieces—T-shirts, tanks, and underwear. The choice to use TENCEL Modal fibers is particularly noteworthy. After all, these fibers are known for their exceptional softness, making them akin to a second skin for those who wear them.

On the court's edge, Alexandre Cunha's athletic form is accentuated by CHÉ Bodywear. Pin
On the court’s edge, Alexandre Cunha’s athletic form is accentuated by CHÉ Bodywear. Photo: Olivier Yoan / CHÉ

Moreover, TENCEL Modal fibers’ origin from sustainably sourced beechwood speaks to CHÉ’s commitment to environmental responsibility and the discerning taste of men who seek quality in every layer of their attire. This blend of ergonomic design and sustainable practice sets CHÉ apart.

Alexandre Cunha stands poised, merging masculinity with manicured lawns in CHÉ Bodywear's bold narrative.Pin
Alexandre Cunha stands poised, merging masculinity with manicured lawns in CHÉ Bodywear’s bold narrative. Photo: Olivier Yoan / CHÉ

As the line’s face, Alexandre Cunha brings effortless masculinity and sophistication, embodying the brand’s ethos that what one wears closest to the skin should be a garment of quality, comfort, and conscience.

Alexandre Cunha exudes confidence on the tennis court, sporting CHÉ Bodywear with a Patrick Bateman-esque prowess. Pin
Alexandre Cunha exudes confidence on the tennis court, sporting CHÉ Bodywear with a Patrick Bateman-esque prowess. Photo: Olivier Yoan / CHÉ

In a world where the lines between work and workout are increasingly blurred, CHÉ ensures that men are well dressed for both, with a minimal environmental footprint.

Chiseled and contemplative, Alexandre channels a modern Patrick Bateman in the shadowy ambiance for CHÉ Bodywear. Pin
Chiseled and contemplative, Alexandre channels a modern Patrick Bateman in the shadowy ambiance for CHÉ Bodywear. Photo: Olivier Yoan / CHÉ

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