In a compelling visual narrative, Calvin Klein’s latest underwear campaign reimagines the allure of minimalism through the lens of photographer Annemarieke Van Drimmelen. This stripped-back advertisement captures the essence of the brand’s foundational pieces, with a nod to the cultural resonance brought by the likes of Jeremy Allen White.
Calvin Klein Spring 2024 Underwear Campaign
A trio of models, Valentin Humbroich, Malik Lindo, and Finley Prentice, are the tranquil protagonists in this ode to purity. Each embodies the collection’s assured, relaxed spirit. The ad’s aesthetic celebrates the understated: a palette that draws from the neutral shades of the garments themselves—Van Drimmelen’s subtle interplay of shadow and light hints at morning routines and quiet confidence.
Calvin Klein’s underwear campaign is a visual soliloquy to the tactile and the timeless. It strips away the unnecessary, focusing on the fabric and fit, a cornerstone since 1981. In this advertisement, the language of minimalism is fluent, and the message is clear: sophistication resides in the fundamentals, the cut of cotton, and the silhouette that moves with the wearer.
