The Burberry summer 2024 campaign, captured by photographer Tyrone Lebon, presents a vision combining natural elegance and refined tailoring. The advertisement features Sang Woo Kim, Malachi Slue, Oisin Murphy, and Selah McHail, each representing a unique aspect of Daniel Lee’s creative direction.
Burberry’s heritage pieces are infused with a refreshing modernity, from the relaxed cut of a gray suit to the boldness of a black structured coat.
Burberry Summer 2024 Campaign
In a lush garden setting, Burberry’s leading men exude a confident sophistication, their stances grounded yet audacious. Lebon’s intimate portrayal of the subjects captures their essence.
The iconic Burberry knight emblem, reimagined in a graphic representation, serves as a unifying symbol throughout the campaign, embodying the blend of tradition and innovation.
The ad showcases relaxed suit cuts in cool tones, striking outerwear, and graphic ensembles that stand out against the verdant backdrop.
This campaign is a conversation between the past and the present, where relaxed sophistication meets vibrant energy. As the summer season approaches, Burberry presents a collection that pays tribute to its rich history while confidently stepping into the future.
