Burberry Summer 2024 Campaign Delivers Chic Modernity

The Fashionisto

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Published March 27, 2024

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Updated April 7, 2024

Sang Woo Kim exudes cool sophistication in a structured coat for Burberry's summer 2024 campaign. Pin
Sang Woo Kim exudes cool sophistication in a structured coat for Burberry’s summer 2024 campaign. Photo: Tyrone Lebon / Burberry

The Burberry summer 2024 campaign, captured by photographer Tyrone Lebon, presents a vision combining natural elegance and refined tailoring. The advertisement features Sang Woo Kim, Malachi Slue, Oisin Murphy, and Selah McHail, each representing a unique aspect of Daniel Lee’s creative direction.

Burberry’s heritage pieces are infused with a refreshing modernity, from the relaxed cut of a gray suit to the boldness of a black structured coat.

Burberry Summer 2024 Campaign

Malachi Slue lounges in a graphic top and tailored trousers for Burberry's summer 2024 campaign.Pin
Malachi Slue lounges in a graphic top and tailored trousers for Burberry’s summer 2024 campaign. Photo: Tyrone Lebon / Burberry

In a lush garden setting, Burberry’s leading men exude a confident sophistication, their stances grounded yet audacious. Lebon’s intimate portrayal of the subjects captures their essence.

Burberry makes a bold statement with its wide leather Knight belt for its summer 2024 campaign.Pin
Burberry makes a bold statement with its wide leather Knight belt for its summer 2024 campaign. Photo: Tyrone Lebon / Burberry

The iconic Burberry knight emblem, reimagined in a graphic representation, serves as a unifying symbol throughout the campaign, embodying the blend of tradition and innovation.

Oisin Murphy captures the essence of Burberry's summer 2024 collection with a piercing gaze and rain-drenched allure.Pin
Oisin Murphy captures the essence of Burberry’s summer 2024 collection with a piercing gaze and rain-drenched allure. Photo: Tyrone Lebon / Burberry

The ad showcases relaxed suit cuts in cool tones, striking outerwear, and graphic ensembles that stand out against the verdant backdrop.

Selah McHail models a double-breasted suit in gray for Burberry's summer 2024 campaign.Pin
Selah McHail models a double-breasted suit in gray for Burberry’s summer 2024 campaign. Photo: Tyrone Lebon / Burberry

This campaign is a conversation between the past and the present, where relaxed sophistication meets vibrant energy. As the summer season approaches, Burberry presents a collection that pays tribute to its rich history while confidently stepping into the future.

Model Sang Woo Kim relaxes in an elegantly green number for Burberry's summer 2024 campaign.Pin
Model Sang Woo Kim relaxes in an elegantly green number for Burberry’s summer 2024 campaign. Photo: Tyrone Lebon / Burberry
Taylor Gordon Bruce wears a silk shirt for Burberry's summer 2024 campaign.Pin
Taylor Gordon Bruce wears a silk shirt for Burberry’s summer 2024 campaign. Photo: Tyrone Lebon / Burberry

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