Burberry rings in the Year of the Snake with a bold campaign. Honoring the Lunar New Year, the designated collection reinterprets Burberry’s iconic check in vibrant red, a nod to luck and prosperity. Central to the campaign is Alex Schlab, captured by Walter Pfeiffer in a series of striking images.
Capsule highlights include the standout B snake logo, a playful twist symbolizing transformation and renewal. Check accents run strong, from the tailored jackets to shirts to the festive accessories that exude a sense of holiday cheer. A red check trapper hat makes a statement, balancing youthful energy with seasonal relevance.
Transitioning between heritage and modernity, Burberry’s holiday narrative is anchored by bold, graphic backdrops. The scene highlights the British fashion house’s respectful interaction with diverse cultures, enriching its evolving heritage codes. This approach results in a striking tribute to the Lunar New Year.
