Bruce Weber Directs Simon Nessman for Giorgio Armani’s Acqua di Giò Essenza Short Film

simon nessman giorgio armani1a

Intense Freshness–Back in 1996, Italian designer Giorgio Armani created a masculine fragrance, named Acqua di Giò, that instantly became a hit worldwide. Sixteen years later, the evocative island of Pantelleria, Sicily, is once again the main inspiration behind Acqua di Giò Essenza, the latest interpretation of Acqua di Giò. The power of the sea and the clear blue sky of the Sicilian island inspired the designer to create this sensuous and intense eau de parfum, and to translate into images these inspirations, photographer Bruce Weber captured and directed Ford Europe model Simon Nessman in a stylish black & white campaign. Captured in a lonely and unpolluted beach, the Canadian model plays the role of a contemporary Apollo, delivering intense close-ups and virile poses, that perfectly fit with the concept of this new eau de parfum. / For more information, visit http://www.armanibeauty.com/

simon nessman giorgio armani2a


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