From the Hugo Boss Archive
April 23, 2025
David Beckham Co-Designs Debut BECKHAM x BOSS Line
David Beckham takes on a new role with BOSS, not only as the face of the brand but as co-designer
February 2, 2025
David Beckham Headlines BOSS ONE Bodywear Campaign
David Beckham takes center stage once again, reuniting with BOSS for the launch of its BOSS ONE Bodywear collection. At
September 17, 2024
Lee Jong-suk, Burna Boy & Berrettini Rock BOSS Eyewear
BOSS sets the tone for fall-winter 2024 with its eyewear advertisement, “It’s for Life.” Spotlighting South Korean actor Lee Jong-suk,
August 28, 2024
David Beckham Leads BOSS Fall 2024 Campaign
BOSS kicks off its fall-winter 2024 campaign with a star-studded lineup featuring David Beckham, Burna Boy, Lee Jong-suk, and Matteo
May 2, 2024
HUGO Revs Up Its Eyewear for VCARB Formula One Team
The high-octane world of Formula One meets cutting-edge fashion in HUGO Eyewear’s latest venture as the Official Eyewear Partner of
March 28, 2024
Matteo Berrettini Fronts BOSS Spring 2024 Watch Campaign
Matteo Berrettini brings new energy to timekeeping in BOSS’ latest spring-summer 2024 campaign. The German brand, known for blending traditional
February 28, 2024
HUGO Spring 2024 Campaign: A Fresh Take on Denim & Pastels
In the vibrant parade of spring-summer styles, HUGO presents its 2024 campaign, a tapestry of red and blue hues. A
February 6, 2024
Matteo Berrettini & Lee Min-ho Return for Boss Spring 2024 Ad
In the #BeYourOwnBOSS spring-summer 2024 campaign, self-determination and style converge to create a visual statement of confidence and a forward-looking
December 14, 2023
The BOSS x Perfect Moment Ski Collection: Winter’s New Look
BOSS and Perfect Moment unveils its winter 2023-24 ski collection in a seamless fusion of fashion and function. As Perfect
August 24, 2023
Matteo, Maluma + More Return for BOSS Fall 2023 Campaign
The BOSS fall-winter 2023 campaign is poised to inspire and resonate with men who seek self-determination and a blend of