From the Gucci Archive
June 3, 2026
Generation Gucci Recasts the House Through Demna’s Eye
Archival references, sharp silhouettes, and signature accessories come together in a campaign that looks forward while keeping one eye on the past.
April 15, 2026
Gucci’s Art of Silk Scarves Revisit the Archive
Gucci's "Art of Silk" collection pulls ten scarf designs from the Florence archive and places them back into circulation under Demna.
February 18, 2026
Gucci Reframes Identity with Its Spring 2026 Eyewear Campaign
While the fashion world often leans into maximalist performance, Gucci’s spring-summer 2026 eyewear campaign embraces a stripped-back intimacy. The Italian
January 20, 2026
Gucci’s Chosen Family is the New Front Row
In an era of relentless solo flexing, a high-wattage table of friends, family, and collaborators is a power move. For
December 9, 2025
Gucci Pre-Fall 2026 Pulls the Past Into a New Mood
Gucci’s pre-fall story arrives like a late night signal. Demna sets his models inside a cool lunar glow and captures
October 30, 2025
Jannik Sinner Marks a New Ascent with Gucci Altitude
Gucci delivers a winter escape with Gucci Altitude. The collection is the focus in a new campaign set against an
September 22, 2025
Gucci’s Demna Era Arrives With La Famiglia
Gucci has always played with identity, but here it stages identity as theatre. With the Gucci La Famiglia collection by
September 16, 2025
The Gucci Shift Sneaker Rewrites Everyday Luxury
Gucci’s newest sneaker, the Shift, arrives as a statement on how men move now. Debuted at the cruise 2026 runway
July 22, 2025
Gucci’s Fall 2025 Ad Turns Simple Gestures Into Statements
Gucci magnifies its brand message with the fall-winter 2025 Portrait Series campaign, which makes even subtle actions feel significant. When
June 30, 2025
Gucci Taps Lee Know for Global Brand Ambassador Role
Gucci has a new name on its increasingly global roster of brand ambassadors. Lee Know, the Stray Kids member whose