From the Gucci Archive
June 9, 2025
Gucci’s GG Monogram Ad Frames Luxury as Something Carried
Gucci sets the GG monogram in motion, tracing it across waterlines and sun-drenched streets. Photographed by Daniel Arnold in Cannes,
June 4, 2025
Gucci Together Brings New Meaning to Father’s Day
The Gucci Together campaign for Father’s Day finds its energy in the everyday rituals that build relationships over years. Photographed
May 27, 2025
Gucci Tennis Brings a Sporty Mood to Summer Style
The new Gucci Tennis collection arrives with a campaign lensed by photographer Sam Rock. Model Matteo Baez appears in relaxed
April 30, 2025
Gucci Lido Frames a Summer of Sunlight & Style
Gucci Lido captures the ease of an Italian summer through sun-faded hues, open landscapes, and unguarded stillness. David Jonsson and
March 22, 2025
Gucci Brings Summer Energy to Mytheresa with Bold Prints
Gucci’s spring-summer 2025 menswear has arrived at Mytheresa, and it doesn’t tiptoe into the season—it kicks the door open with
February 26, 2025
Gucci Fall 2025 Crafts a Dialogue Between Past & Future
Gucci’s fall-winter 2025 collection, “Continuum,” refines heritage through sharp tailoring and bold fabric experimentation. Italian sprezzatura guides the aesthetic, where
January 26, 2025
Gucci’s Valentine’s Day Ad Makes Love the Ultimate Style
Gucci unveils its Valentine’s Day campaign, “Gucci Together,” a celebration of love in its rawest forms. Shot by Tina Barney,
January 18, 2025
George MacKay Shines in Gucci’s Reflective Spring 2025 Ad
For Gucci’s spring-summer 2025 campaign, “Where Light Finds Us,” actors George MacKay and Yara Shahidi step into a world shaped
January 2, 2025
Gucci Taps Xiao Zhan to Front 2025 Lunar New Year Ad
Gucci ushers in the Year of the Snake with a campaign starring Xiao Zhan, their global ambassador. The new collection
December 16, 2024
Gucci Pre-Fall 2025 Mixes Luxe Tailoring with ’70s Ease
Gucci’s pre-fall 2025 collection taps into the liberated ethos of the 1970s, reworking house codes with a modern ease. The