From the Gucci Archive
September 22, 2025
Gucci’s Demna Era Arrives With La Famiglia
Gucci has always played with identity, but here it stages identity as theatre. With the Gucci La Famiglia collection by
September 16, 2025
The Gucci Shift Sneaker Rewrites Everyday Luxury
Gucci’s newest sneaker, the Shift, arrives as a statement on how men move now. Debuted at the cruise 2026 runway
July 22, 2025
Gucci’s Fall 2025 Ad Turns Simple Gestures Into Statements
Gucci magnifies its brand message with the fall-winter 2025 Portrait Series campaign, which makes even subtle actions feel significant. When
June 30, 2025
Gucci Taps Lee Know for Global Brand Ambassador Role
Gucci has a new name on its increasingly global roster of brand ambassadors. Lee Know, the Stray Kids member whose
June 9, 2025
Gucci’s GG Monogram Ad Frames Luxury as Something Carried
Gucci sets the GG monogram in motion, tracing it across waterlines and sun-drenched streets. Photographed by Daniel Arnold in Cannes,
June 4, 2025
Gucci Together Brings New Meaning to Father’s Day
The Gucci Together campaign for Father’s Day finds its energy in the everyday rituals that build relationships over years. Photographed
May 27, 2025
Gucci Tennis Brings a Sporty Mood to Summer Style
The new Gucci Tennis collection arrives with a campaign lensed by photographer Sam Rock. Model Matteo Baez appears in relaxed
April 30, 2025
Gucci Lido Frames a Summer of Sunlight & Style
Gucci Lido captures the ease of an Italian summer through sun-faded hues, open landscapes, and unguarded stillness. David Jonsson and
March 22, 2025
Gucci Brings Summer Energy to Mytheresa with Bold Prints
Gucci’s spring-summer 2025 menswear has arrived at Mytheresa, and it doesn’t tiptoe into the season—it kicks the door open with
February 26, 2025
Gucci Fall 2025 Crafts a Dialogue Between Past & Future
Gucci’s fall-winter 2025 collection, “Continuum,” refines heritage through sharp tailoring and bold fabric experimentation. Italian sprezzatura guides the aesthetic, where