From the Gap Archive
October 1, 2025
John Legend Marks 20 Years of Get Lifted in Custom Gap
Twenty years after Get Lifted introduced John Legend to the world, the singer chose the Hollywood Bowl to start his
April 26, 2025
Gap Brightens the Season with Soft, Colorful Sweaters
Gap pushes against the grey skies of the season with a lineup that channels the optimism of early ’90s streetwear
April 4, 2025
The Brief: Moncler x NIGO, Michael B. Jordan, MYKITA + More
From a Ferragamo-clad sidewalk moment with Michael B. Jordan to Timothée Chalamet flexing in GapStudio, this edition of The Brief
August 21, 2024
Troye Sivan Gets Loose in Gap’s Fall 2024 Campaign
Gap’s new fall 2024 advertisement, “Get Loose,” is a high-energy celebration of loose denim, with singer Troye Sivan taking center
May 29, 2024
Summer 2024 Style Simplified: Gap’s Straight Jeans
Gap’s summer 2024 campaign focuses on classic denim with its Straight jeans, highlighted in the versatile shade of Carls Stone.
April 18, 2023
Gap Champions Linen Men’s Style for Effortless Summer
For the summer season, we focus on curating the ideal warm-weather wardrobe. Fortunately, Gap has curated an impressive array of
April 5, 2023
Gap Channels the 90s with Laid-Back Styles
Embracing a sense of nostalgia, Gap delves into the ’90s sartorial zeitgeist with its current menswear offerings. A prime example,
September 7, 2022
Lucky Blue Smith & Labrinth Star in Gap Next Gen Icons Ad
Gap unveils a campaign called Next Gen Icons for fall 2022. The advertisement honors those who embrace originality and participate in activities that
June 24, 2021
Gap Jeans for Men: All About the Iconic Denim
Amid the streets of San Francisco in 1969, a new chapter in denim began. Gap, founded by Don and Doris
February 3, 2020
Jacob & Cheikh Brush Up on Gap Denim Essentials
When it comes to Gap, one of its style constants is denim, so it’s no surprise that must-have pieces are