From the Gap Archive

Gap Launches Denim Through the Decades Collection

August 21, 2019

Gap Launches Denim Through the Decades Collection

Gap celebrates its 50-year anniversary with the launch of its Denim Through the Decades collection. The lineup celebrates iconic denim

William Los, Roberto Rossellini + More Don Khakis for Gap Campaign

March 31, 2019

William Los, Roberto Rossellini + More Don Khakis for Gap Campaign

Gap celebrates timeless khaki fashions with its new campaign. The brand champions “Icons of Khakis” with its outing lensed by

GQ Revisits Gap’s Iconic Sweatshirt with Designer Collaboration

November 30, 2018

GQ Revisits Gap’s Iconic Sweatshirt with Designer Collaboration

GQ for Gap Sweatshirt Collection GQ and Gap come together once more for a designer collaboration. This time around, GQ

Gap Turns a Colorful Page for Spring ’18 Campaign

April 29, 2018

Gap Turns a Colorful Page for Spring ’18 Campaign

After a preview of Gap’s colored denim, we get the full impact of the brand’s spring-summer 2018 campaign. Photographer Amy

The New Cool: Gap Proposes Chic Linen Fashions

April 16, 2018

The New Cool: Gap Proposes Chic Linen Fashions

Right on time, Gap champions linen fashions with its most recent outing. The brand enlists the help of models Mathias

Gap Makes a Stylish Case for Colored Denim

March 7, 2018

Gap Makes a Stylish Case for Colored Denim

Gap Men Spring 2018 Style Edit: Colored Denim Gap delivers a colorful punch for spring. The fashion brand revisits timeless

Gap Does Black Friday Right: Take 50% Off Everything

November 21, 2017

Gap Does Black Friday Right: Take 50% Off Everything

Gap Black Friday Sale Gap launches its Black Friday sale early. The brand offers 50% off its entire store with

What to Wear Now: Holiday ’17 Style Guide

November 16, 2017

What to Wear Now: Holiday ’17 Style Guide

The holidays are here, and the fashion industry contributes to the excitement of the season. New advertisements, style guides, and

Gap Gets Festive with Stripes & Checks

November 8, 2017

Gap Gets Festive with Stripes & Checks

Gap Holiday 2017 Men’s Style Edit: Stripes & Checks The holiday spirit is contagious as Gap champions new season styles.

Gap Goes Unisex with Khadi Denim Fashions

October 25, 2017

Gap Goes Unisex with Khadi Denim Fashions

Gap Unisex Khadi Denim Capsule Gap launches a new sustainable collection with its khadi unisex denim. The range supports the

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