From the Eton Archive
July 7, 2026
Eton Celebrates a Swedish Summer Close to Home
Axel Hermann showcases Eton's latest collection against the landscape that inspired its vision of summer.
April 12, 2026
Mathias Lauridsen Reunites with Eton for Spring 2026
Mathias Lauridsen fronts Eton’s spring-summer 2026 campaign, where cotton textures and soft tailoring set the tone.
May 22, 2025
Eton x Tretorn Capsule Serves a Fresh Spin on Tennis Style
Eton and Tretorn partner on a capsule collection that draws from classic sportswear and sharp tailoring. The pieces pull from
May 15, 2025
Eton Finds Fresh Inspiration in Barcelona for Summer 2025
Eton’s spring-summer 2025 collection captures clarity through fabric, color, and shape. Inspired by Barcelona’s architectural detail and brightness, the season
November 9, 2023
Eton’s New Capsule Pays Homage to The Beatles’ Iconic Style
In an enchanting fusion of classic rock and sartorial elegance, Eton, the luxury shirt brand, unveils its latest capsule collection—an
February 1, 2023
Eton’s New Collection Celebrates the Beauty of Sardinia
Eton unveils an Italian flavor for spring-summer 2023, launching its new campaign and collection, “Bella Sardinia.” This season acts as
December 13, 2022
Eton Shares a Special Evening with Friends
For its 2022 holiday campaign, Eton honors shared memories and occasions. Eton’s iconic shirts embody these moments as captured in the brand’s
June 3, 2022
Mondo Duplantis Takes to Stockholm Olympic Stadium for Eton Shirts Campaign
Eton Shirts kicks off a new collaboration with Armand “Mondo” Duplantis with the launch of the What Does It Take? campaign. The pole vaulter, who
January 29, 2020
Eton Pays Homage to India with Spring ’20 Collection
Eton’s spring-summer 2020 collection comes together as a result of creative director Sebastian Dollinger and his design team’s visit to
October 2, 2019
Paul, Zack & Robertas Don Eton Fall ’19 Collection
Eton presents its fall-winter 2019 collection “Horizons.” The brand’s cherished shirts and accessories reference a marriage of past and present