Bottega Veneta Spring 2024 Campaign: Fashion Meets Art

The Fashionisto

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Published February 23, 2024

Daisuke Ueda stars in Bottega Veneta's spring-summer 2024 campaign, wearing an oversized coat.Pin
Daisuke Ueda stars in Bottega Veneta’s spring-summer 2024 campaign, wearing an oversized coat. Photo: Alec Soth / Bottega Veneta

This season, Bottega Veneta takes us on a chromatic journey through its spring-summer 2024 campaign, showcasing Matthieu Blazy’s designs. Through the lens of Pierre Debusschere’s art direction, the campaign is captured by photographer Alec Soth.

Bottega Veneta Spring/Summer 2024 Campaign

Model Kris Wardak embraces his quirky side for Bottega Veneta's spring-summer 2024 campaign. Pin
Model Kris Wardak embraces his quirky side for Bottega Veneta’s spring-summer 2024 campaign. Photo: Alec Soth / Bottega Veneta

Daisuke Ueda, Douta Sidibe, Kris Wardak, Li Cheng Yuan, and Walid Fiher embody Bottega Veneta’s leading men this spring, with each image capturing a fusion of architecture and fashion, where the human form intersects with sculptural spaces.

Douta Sidibe poses near a modern sculpture for Bottega Veneta's spring-summer 2024 campaign.Pin
Douta Sidibe poses near a modern sculpture for Bottega Veneta’s spring-summer 2024 campaign. Photo: Alec Soth / Bottega Veneta

Bottega Veneta’s spring-summer 2024 collection is a dialogue between structure and fluidity, where bold lines meet the fabric’s suppleness. The color palette is an ode to the earthy tones of spring, with splashes of vibrant hues that suggest the blooming flora of the season.

Walid Fiher appears in Bottega Veneta's spring-summer 2024 campaign.Pin
Walid Fiher appears in Bottega Veneta’s spring-summer 2024 campaign. Photo: Alec Soth / Bottega Veneta

The featured menswear exhibits a relaxed sophistication: striped shirts paired with high-gloss trousers and accessories that boast the Bottega Veneta’s signature weave. The aesthetics extend to the juxtaposition of soft, oversized outerwear against the crispness of structured bags.

Li Cheng Yuan greets the season with a smile for Bottega Veneta's spring-summer 2024 campaign.Pin
Li Cheng Yuan greets the season with a smile for Bottega Veneta’s spring-summer 2024 campaign. Photo: Alec Soth / Bottega Veneta

As the advertisement progresses, the narrative shifts from the individual pieces to the collection. It celebrates modernity and tradition, showcasing the dual nature of Bottega Veneta’s designs.

Architectural elements in the background resonate with the linearity of the garments, while the models’ poised stances reflect the confidence in Blazy’s creations.

Kris Wardak fronts Bottega Veneta's spring-summer 2024 campaign.Pin
Kris Wardak fronts Bottega Veneta’s spring-summer 2024 campaign. Photo: Alec Soth / Bottega Veneta

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