Actors Benedict Cumberbatch and Kim Woo-Bin, both friends of the Maison, star in a new campaign for Jaeger-LeCoultre. With an engagement titled “In Perpetual Motion,” the brand debuts its new Polaris Perpetual Calendar watch. The ad images represent constant movement and action with etern cycles and ever-changing perception of time depicted by nature while Cumberbatch and Woo-Bin don the Polaris Perpetual Calendar timepiece.
Jaeger-LeCoultre Polaris Perpetual Calendar Campaign
With the addition of a perpetual calendar, Jaeger-LeCoultre improves its Polaris series. The Polaris Perpetual Calendar displays the date, day, and month as balanced and easily readable. Meanwhile, a moon-phase display at 6 o’clock reminds us that calendars are based on astronomical occurrences.
“The world is moving very fast and our involvement with it is constantly changing, from one day to the next,” says Benedict Cumberbatch. “Whether I’m running or reading or sitting still and contemplating the world, the Polaris Perpetual Calendar really is a watch that fits in with all scenarios and will give me the essential information I need every day.”
The Jaeger-LeCoultre Polaris Perpetual Calendar watch features a 42mm steel or pink gold casing with a “rapid-change” attachment that allows you to swap out straps instantaneously. Rubber and alligator straps are available with the pink gold variant, while a rubber and steel bracelet is available with Jaeger-LeCoultre’s steel alternative. Calf leather straps, on the other hand, provide a classic, rich appeal.
Kim Woo-Bin praises the Polaris Perpetual Calendar by Jaeger-LeCoultre for its contemporary elegance. “With life in this modern world moving so fast, it becomes all the more important to anchor ourselves in time,” explains Woo-Bin. “The Polaris Perpetual Calendar not only provides all of the information I need, but it can also adapt to any situation or environment with elegance.”