A new short film, “Virtuosity in Motion,” has been released by Jaeger-LeCoultre to celebrate the Chinese New Year. Acclaimed Chinese actor and singer Jing Boran is featured in the video, inviting viewers to think about how their ambitions and successes are linked eloquently. Lomo Yang directs Jaeger-LeCoultre’s new film, demonstrating beautiful cinematography and evocative lighting to bring the brand’s vision to life.
Jing Boran for Jaeger-LeCoultre
During the Lunar New Year, it’s a great time to reflect on the previous year’s successes and set goals for what the future holds. As Jing Boran points out, “The message of this film is so appropriate for our New Year because this is the time when we feel gratitude for our past and present, which gives us the foundation for our dreams and the plans we make for the future.”
An analogy for the link between ambitions and reality, Moon and Earth, dreams and time, is embodied by the Jaeger-LeCoultre Master Ultra Thin Moon timepiece that Jing wears on his wrist. The watch, which is the first time in the long history of Jaeger-LeCoultre that both moon phases and a tourbillon combine, exudes refinement and timeless but modern beauty.
According to Jing, “This timepiece has special meaning because it is the moon that governs our Chinese New Year and, as I gaze at the spinning of the tourbillon, I feel that it represents the awakening of my dreams for the future.”