Banana Republic’s Summer 2024 Campaign Takes Us to Mexico

The Fashionisto

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Published May 6, 2024

Marlon Teixeira wears a linen suit and shirt for Banana Republic's summer 2024 campaign.Pin
Marlon Teixeira wears a linen suit and shirt for Banana Republic’s summer 2024 campaign. Photo: Josh Olins / Banana Republic

Banana Republic transports us to the lively streets and sandy shores of Mérida, Mexico, with its summer 2024 campaign. Captured by photographer Josh Olins, the advertisement brings together a cosmopolitan quartet—Marlon Teixeira, Ibby Sow, Taylor Hill, and Melodie Vaxelaire—who epitomize the brand’s explorer heritage through their travels.

Banana Republic Summer 2024 Campaign

Banana Republic Summer 2024 Campaign 016Pin
Models Marlon Teixeira and Ibby Sow take to the beach for Banana Republic’s summer 2024 campaign. Photo: Josh Olins / Banana Republic

The campaign skillfully juxtaposes city grit with beachside serenity, providing a rich backdrop that complements Banana Republic’s focus on natural fabrics. This season, the fashion brand emphasizes light and breathable materials, showcasing European flax linen, cotton poplin, and delicate open-weave knits.

Ibby Sow charms in a linen suit for Banana Republic's summer 2024 campaign.Pin
Ibby Sow charms in a linen suit for Banana Republic’s summer 2024 campaign. Photo: Josh Olins / Banana Republic

Banana Republic presents its textiles with warm, understated hues of soft eggshell, seafoam green, and light yellow, highlighting a sophisticated yet approachable summer palette. The attire is tailored yet relaxed, designed to appeal to the aspirational quality of modern travelers.

Brazilian model Marlon Teixeira stars in Banana Republic's summer 2024 campaign wearing a white linen shirt. Pin
Brazilian model Marlon Teixeira stars in Banana Republic’s summer 2024 campaign wearing a white linen shirt. Photo: Josh Olins / Banana Republic

With texture and color interplaying central themes in Banana Republic’s new collection, the overall aesthetic is chic and unforced, promoting an image of laid-back elegance ideal for summer adventures.


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