Balmain Takes to the Desert for Fall ’22 Campaign

The Fashionisto


Published August 7, 2022


Updated November 13, 2022

Tye Tubbax Model Balmain Campaign Men Fall 2022
Wearing leather pants and a vest, Tye Tubbax fronts Balmain’s fall-winter 2022 campaign for men. Photo Credit: Mert & Marcus / Balmain

The desert is the setting for Balmain’s new fall-winter 2022 advertising campaign. This season, the French fashion brand and its creative director Olivier Rousteing embrace modernism with an emphasis on the details. With the addition of platform boots, monochromatic ensembles are elevated to the next level.

Mukasa Kakonge Model Shirtless Balmain Campaign Men Fall 2022 White Pants
Mukasa Kakonge rocks white pants and platform boots for Balmain’s fall-winter 2022 campaign for men. Photo Credit: Mert & Marcus / Balmain

Balmain Fall/Winter 2022 Campaign

Mert Alas and Marcus Piggott, or Mert & Marcus, photograph Balmain men’s fall-winter 2022 advertising campaign. For the ad, the photography duo captures models Cherif DouambaMukasa Kakonge, and Tye Tubbax. Mert & Marcus’ approach to the season is straightforward, with models doing minimal posing and the clothing speaking for themselves.


Cherif Douamba Model Balmain Campaign Men Fall 2022
Cherif Douamba appears in Balmain’s fall-winter 2022 campaign for men. Photo Credit: Mert & Marcus / Balmain

While voluminous silhouettes rule the season, Balmain strikes a delicate balance between tailored and relaxed. With essential elements like stitching and zipper details, Olivier Rousteing draws attention to the usage of fabric and tailoring. Moreover, footwear is characterized by exaggerated shapes and finishes.

Balmain Campaign Leather Pants Fall 2022 Men
Balmain highlights its leather pants and modern men’s sneakers for fall-winter 2022. Photo Credit: Mert & Marcus / Balmain

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