The desert is the setting for Balmain’s new fall-winter 2022 advertising campaign. This season, the French fashion brand and its creative director Olivier Rousteing embrace modernism with an emphasis on the details. With the addition of platform boots, monochromatic ensembles are elevated to the next level.
Balmain Fall/Winter 2022 Campaign
Mert Alas and Marcus Piggott, or Mert & Marcus, photograph Balmain men’s fall-winter 2022 advertising campaign. For the ad, the photography duo captures models Cherif Douamba, Mukasa Kakonge, and Tye Tubbax. Mert & Marcus’ approach to the season is straightforward, with models doing minimal posing and the clothing speaking for themselves.
While voluminous silhouettes rule the season, Balmain strikes a delicate balance between tailored and relaxed. With essential elements like stitching and zipper details, Olivier Rousteing draws attention to the usage of fabric and tailoring. Moreover, footwear is characterized by exaggerated shapes and finishes.