Discover Bally’s Windswept Spring 2023 Campaign

The Fashionisto

/

Published March 21, 2023

/

Updated April 29, 2023

Bally Spring Summer 2023 Campaign Men Hong Seong JunPin
Hong Seong Jun fronts Bally’s spring-summer 2023 campaign for men. Photo: Harley Weir / Bally

Bally has been a whirlwind of style and artistic expression. The Swiss luxury brand recently assisted Chris Pine in making a vivid, green statement at the world premiere of Dungeons & Dragons: Honor Among Thieves and announced an exciting collaboration with Adrien Brody. On top of that, Bally’s fall-winter 2023 collection has just been unveiled, overflowing with fashionable vigor.

Bally Spring/Summer 2023 Campaign

Bally Spring Summer 2023 Campaign Men Yeray Allgayer Feranmi AjetomobiPin
Models Yeray Allgayer and Feranmi Ajetomobi star in Bally’s spring-summer 2023 campaign for men. Photo: Harley Weir / Bally

Now, Bally presents its spring-summer 2023 campaign, a brilliant affair art directed by the gifted Lina Kutsovskaya. This marks the debut collection by Rhuigi Villaseñor, Bally’s newly appointed creative director. Villaseñor embraces the season with an aptitude for individuality, draping spring in metallic leathers, distressed denim, and daring cutaway silhouettes. Additionally, Bally jewelry is introduced, further encapsulating Villaseñor’s vision of a cohesive brand lifestyle.

Bally Spring Summer 2023 Campaign Men Feranmi AjetomobiPin
Feranmi Ajetomobi hits the beach with Hong Seong Jun for Bally’s spring-summer 2023 campaign for men. Photo: Harley Weir / Bally

For the spring-summer 2023 campaign, Bally enlists the talents of photographer Harley Weir, who takes to the great outdoors to capture the advertisement. The backdrop is a rocky coastline, complementing Bally’s fresh and audacious collection. Center stage, models Hong Seong Jun, Yeray Allgayer, and Feranmi Ajetomobi command attention, donning ensembles styled by Emmanuelle Alt.

Bally Spring Summer 2023 Campaign Men Yeray AllgayerPin
Yeray Allgayer takes the spotlight for Bally’s spring-summer 2023 campaign for men. Photo: Harley Weir / Bally

Rhuigi Villaseñor, Bally’s creative director, said, “I wanted to introduce a new visual language to Bally campaigns, a mix of bold sophistication and sensuality to express my modern vision of luxury.” The campaign is further enhanced by an evocative video directed by Joshua Gordon, encapsulating the essence of Bally’s new direction.

Hong Seong Jun Bally Spring Summer 2023 Campaign MenPin
Bally enlists Hong Seong Jun as the star of its spring-summer 2023 campaign for men. Photo: Harley Weir / Bally
Yeray Allgayer Bally Spring Summer 2023 Campaign MenPin
On the move, Yeray Allgayer stars in Bally’s spring-summer 2023 campaign for men. Photo: Harley Weir / Bally

Recent Updates

Woolrich Black Label Spring 2025 Proposes Adventure

Woolrich Black Label Spring 2025 Proposes Adventure

For spring-summer 2025, The Woolrich Black Label by Todd Snyder collection courts an outdoors aesthetic, envisioning a wardrobe for the ...
Dsquared2 Spring 2025 Harnesses Seductive Fashion

Dsquared2 Spring 2025 Harnesses Seductive Fashion

Dsquared2's spring-summer 2025 collection, named #D2Heat, celebrates unbridled sensuality and bold style statements. The collection draws inspiration from the edgy ...
Dwyane Wade is Versace's Underwear Ad All-Star

Dwyane Wade is Versace’s Underwear Ad All-Star

Dwyane Wade returns to fashion, teaming up with Versace for their new underwear campaign. Captured by photographer Tim El Kaïm, ...
Moschino Spring 2025 Presents a Canvas for Individuality

Moschino Spring 2025 Presents a Canvas for Individuality

In his sophomore season at Moschino, Adrian Appiolaza presents a spring-summer 2025 collection that redefines the fashion narrative, challenging us ...
12 Modern Groomsmen Outfits for 2024: Stylish Suits & More

12 Modern Groomsmen Outfits for 2024: Stylish Suits & More

Modern groomsmen outfits blend tradition with contemporary flair, ensuring every wedding party looks impeccable. Today's groomsmen have many stylish options, ...
Dior Men Resort 2025 Explores a Study in Subtlety

Dior Men Resort 2025 Explores a Study in Subtlety

For the resort 2025 collection, Kim Jones steps away from opulence, steering Dior Men towards a minimalist aesthetic that flirts ...