Discover Bally’s Windswept Spring 2023 Campaign

The Fashionisto

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Published March 21, 2023

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Updated April 29, 2023

Bally Spring Summer 2023 Campaign Men Hong Seong JunPin
Hong Seong Jun fronts Bally’s spring-summer 2023 campaign for men. Photo: Harley Weir / Bally

Bally has been a whirlwind of style and artistic expression. The Swiss luxury brand recently assisted Chris Pine in making a vivid, green statement at the world premiere of Dungeons & Dragons: Honor Among Thieves and announced an exciting collaboration with Adrien Brody. On top of that, Bally’s fall-winter 2023 collection has just been unveiled, overflowing with fashionable vigor.

Bally Spring/Summer 2023 Campaign

Bally Spring Summer 2023 Campaign Men Yeray Allgayer Feranmi AjetomobiPin
Models Yeray Allgayer and Feranmi Ajetomobi star in Bally’s spring-summer 2023 campaign for men. Photo: Harley Weir / Bally

Now, Bally presents its spring-summer 2023 campaign, a brilliant affair art directed by the gifted Lina Kutsovskaya. This marks the debut collection by Rhuigi Villaseñor, Bally’s newly appointed creative director. Villaseñor embraces the season with an aptitude for individuality, draping spring in metallic leathers, distressed denim, and daring cutaway silhouettes. Additionally, Bally jewelry is introduced, further encapsulating Villaseñor’s vision of a cohesive brand lifestyle.

Bally Spring Summer 2023 Campaign Men Feranmi AjetomobiPin
Feranmi Ajetomobi hits the beach with Hong Seong Jun for Bally’s spring-summer 2023 campaign for men. Photo: Harley Weir / Bally

For the spring-summer 2023 campaign, Bally enlists the talents of photographer Harley Weir, who takes to the great outdoors to capture the advertisement. The backdrop is a rocky coastline, complementing Bally’s fresh and audacious collection. Center stage, models Hong Seong Jun, Yeray Allgayer, and Feranmi Ajetomobi command attention, donning ensembles styled by Emmanuelle Alt.

Bally Spring Summer 2023 Campaign Men Yeray AllgayerPin
Yeray Allgayer takes the spotlight for Bally’s spring-summer 2023 campaign for men. Photo: Harley Weir / Bally

Rhuigi Villaseñor, Bally’s creative director, said, “I wanted to introduce a new visual language to Bally campaigns, a mix of bold sophistication and sensuality to express my modern vision of luxury.” The campaign is further enhanced by an evocative video directed by Joshua Gordon, encapsulating the essence of Bally’s new direction.

Hong Seong Jun Bally Spring Summer 2023 Campaign MenPin
Bally enlists Hong Seong Jun as the star of its spring-summer 2023 campaign for men. Photo: Harley Weir / Bally
Yeray Allgayer Bally Spring Summer 2023 Campaign MenPin
On the move, Yeray Allgayer stars in Bally’s spring-summer 2023 campaign for men. Photo: Harley Weir / Bally

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