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Bally - Swiss Fashion Brand

Bally is a Swiss fashion brand. It was originally called Bally & Co and founded in 1851 by Carl Franz Bally and his brother Fritz. Initially, the label produced footwear, inspired by a trip Carl had taken to a Parisian factory. One of the first European brands to enter the Chinese market, Bally has since extended its luxurious offering to clothes, leather goods, and handbags. Advertising wise, Bally is known for its use of color and quirky attitude.

Heading to California, Bally unveils its spring-summer 2019 campaign.

Bally Embraces California Vibes for Spring '19 Campaign

Bally unveils its spring-summer 2019 campaign entitled "Wanderlust." The advertisement follows a carefree road trip off the beaten path in California. Photographer Jack Davison and art director Ben Kelway collaborate ...
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Wang Chen Ming stars in Bally's fall-winter 2018 campaign.

Bally Returns to Nature for Fall '18 Campaign

Bally taps Chinese model Wang Chen Ming as the star of its fall-winter 2018 campaign. He joins British model Edie Campbell for images shot by photographer Colin Dodgson. Embracing nature, ...
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Marc-André Turgeon fronts Bally's spring-summer 2018 men's campaign.

Marc-André Turgeon Goes Retro for Bally Spring '18 Campaign

Bally resets its image with a refined campaign for spring-summer 2018. The fashion brand enlists Colin Dodgson to photograph the campaign. The American photographer mirrors Bally's refined sportswear aesthetic that ...
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Antoine Duvernois fronts Bally's fall-winter 2017 campaign.

Bally's Mad About Plaid for Fall '17 Campaign

Bally makes a plaid statement with its fall-winter 2017 campaign. The fashion brand puts its seventies-inspired looks in the spotlight with an emphasis on retro tartan prints. Capturing the attitude ...
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Model Kit Butler and Thibaud Charon model standout looks from Bally's fall-winter 2017 men's collection.

Bally Taps Into a 70s Attitude for Fall '17 Collection

Bally's fall-winter 2017 men's collection taps into the 1970s style trend with a fun and pizazz. The fashion brand sets the mood with a reference to a gentleman's club in ...
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David Trulik and Kit Butler go shirtless as they join Irina Shayk for Bally's spring-summer 2017 campaign.

Kit Butler & David Trulik Join Irina Shayk for Bally's Cheeky 80s Inspired Campaign

Bally embraces a fun spirit with the release of its spring-summer 2017 campaign. The fashion brand enlists models Kit Butler, David Trulik, and Irina Shayk for the advertisement. Channeling a ...
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Bally's Fall Campaign Searches for the Leader of the Pack

Bally's Fall Campaign Searches for the Leader of the Pack

Approaching its fall-winter 2016 campaign, Bally enlists fresh talent in the form of London-based photographer Jack Davison. Design director, Pablo Cappola talks about working with Davison, sharing, "What drew me ...
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Bally Traverses the Decades for Eclectic Spring Collection

Bally Traverses the Decades for Eclectic Spring Collection

Unveiling his spring-summer 2017 collection during Milan Fashion Week, Bally creative director Pablo Coppola delivered another energetic feat for the Swiss brand. Bold bright colors and playful prints stole the ...
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Bally Beverly Hills Store Opens on Rodeo Drive

Bally Beverly Hills Store Opens on Rodeo Drive

Bally brings its quintessential style to the famed Rodeo Drive in Beverly Hills, California. Bally CEO Frédéric de Narp shares, "From my first day at Bally I made it a ...
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Bally Thinks Opulent for Eclectic Fall Collection

Bally Thinks Opulent for Eclectic Fall Collection

Bally creative director Pablo Coppola embraced an opulent attitude for the brand's fall-winter 2016 collection. Inspired by Peter Schlesinger's book Checkered Past, Coppola imagined an eclectic gathering of influencers, which ...
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