Designer Ann Demeulemeester left her namesake label in 2013, with Sébastien Meunier taking over the creative reigns until 2020. Now, Ann Demeulemeester enters its third chapter after its acquisition by Antonioli, helmed by Claudio Antonioli. For fall 2021, Antonioli proposes a soft reboot, going back to the brand’s roots.
Ann Demeulemeester’s fall collection unfolds with the label’s signature balance of an aesthetically laid-back style but confidently elegant look. Androgynous fashions come together in black and white tones, preserving the timeless attitude of the brand. A new campaign celebrates Ann Demeulemeester’s quintessential looks.
Photographer Alice Rosati (DeFacto Inc.) joins forces with Goetz Offergeld, who looks after styling and art direction for Ann Demeulemeester’s advertisement. Rosati’s images deliver a quiet calm focusing on the svelte silhouettes of men and women wearing classic suits, loose pants, and shirts. Gender-fluid tailoring is the basis of the Ann Demeulemeester brand and a fundamental foundation to build upon for the future.