AMIRI Unveils Core Collection: Celebrating Fundamental Style

The Fashionisto

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Published May 7, 2024

Thatcher Thornton wears a denim MA trucker jacket, trucker hat, and released hem straight jeans for the AMIRI Core campaign.Pin
Thatcher Thornton wears a denim MA trucker jacket, trucker hat, and released hem straight jeans for the AMIRI Core campaign. Photo: HART LËSHKINA / AMIRI

Exuding minimalist chic, AMIRI’s Core collection campaign captures the essence of California’s laid-back luxury. Starring model Thatcher Thornton, the advertisement offers subtle contrasts, with each black-and-white image captured by photography duo HART LËSHKINA.

AMIRI Core Collection

A sleek vision, Thatcher Thornton is pictured in a double-breasted blazer for the AMIRI Core campaign.Pin
A sleek vision, Thatcher Thornton is pictured in a double-breasted blazer for the AMIRI Core campaign. Photo: HART LËSHKINA / AMIRI

Styled by Gro Curtis, Thatcher embodies the spirit of AMIRI, presenting a series of foundational looks. The collection is marked by a stark monochrome palette emphasizing texture and form, making each piece a statement of understated sophistication.

Model Thatcher Thornton sports a sweatshirt over a polo shirt for the AMIRI Core campaign. Pin
Model Thatcher Thornton sports a sweatshirt over a polo shirt for the AMIRI Core campaign. Photo: HART LËSHKINA / AMIRI

AMIRI’s Core collection pays homage to the brand’s roots in Californian craftsmanship. The range features seasonless staples such as the denim trucker jacket, a versatile sweatshirt, and a smart polo shirt.

AMIRI enlists Thatcher Thornton as the star of its Core campaign, with the model wearing a Mix and Match shirt with MA loafers. Pin
AMIRI enlists Thatcher Thornton as the star of its Core campaign, with the model wearing a Mix and Match shirt with MA loafers. Photo: HART LËSHKINA / AMIRI

This lineup is a permanent offering, underlining the brand’s embrace of enduring style. AMIRI’s Core collection represents a snapshot of the West Coast lifestyle, redefined through modern craft.


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