![AMIRI Core Campaign 2024 006 Thatcher Thornton wears a denim MA trucker jacket, trucker hat, and released hem straight jeans for the AMIRI Core campaign.](https://www.thefashionisto.com/wp-content/uploads/2024/05/AMIRI-Core-Campaign-2024-006.jpg)
Exuding minimalist chic, AMIRI’s Core collection campaign captures the essence of California’s laid-back luxury. Starring model Thatcher Thornton, the advertisement offers subtle contrasts, with each black-and-white image captured by photography duo HART LËSHKINA.
AMIRI Core Collection
![AMIRI Core Campaign 2024 005 A sleek vision, Thatcher Thornton is pictured in a double-breasted blazer for the AMIRI Core campaign.](https://www.thefashionisto.com/wp-content/uploads/2024/05/AMIRI-Core-Campaign-2024-005.jpg)
Styled by Gro Curtis, Thatcher embodies the spirit of AMIRI, presenting a series of foundational looks. The collection is marked by a stark monochrome palette emphasizing texture and form, making each piece a statement of understated sophistication.
![AMIRI Core Campaign 2024 010 Model Thatcher Thornton sports a sweatshirt over a polo shirt for the AMIRI Core campaign.](https://www.thefashionisto.com/wp-content/uploads/2024/05/AMIRI-Core-Campaign-2024-010.jpg)
AMIRI’s Core collection pays homage to the brand’s roots in Californian craftsmanship. The range features seasonless staples such as the denim trucker jacket, a versatile sweatshirt, and a smart polo shirt.
![AMIRI Core Campaign 2024 001 AMIRI enlists Thatcher Thornton as the star of its Core campaign, with the model wearing a Mix and Match shirt with MA loafers.](https://www.thefashionisto.com/wp-content/uploads/2024/05/AMIRI-Core-Campaign-2024-001.jpg)
This lineup is a permanent offering, underlining the brand’s embrace of enduring style. AMIRI’s Core collection represents a snapshot of the West Coast lifestyle, redefined through modern craft.
![AMIRI Core Campaign 2024 002 AMIRI Core Campaign 2024 002](https://www.thefashionisto.com/wp-content/uploads/2024/05/AMIRI-Core-Campaign-2024-002.jpg)
![AMIRI Core Campaign 2024 003 AMIRI Core Campaign 2024 003](https://www.thefashionisto.com/wp-content/uploads/2024/05/AMIRI-Core-Campaign-2024-003.jpg)
![AMIRI Core Campaign 2024 007 AMIRI Core Campaign 2024 007](https://www.thefashionisto.com/wp-content/uploads/2024/05/AMIRI-Core-Campaign-2024-007.jpg)
![AMIRI Core Campaign 2024 004 AMIRI Core Campaign 2024 004](https://www.thefashionisto.com/wp-content/uploads/2024/05/AMIRI-Core-Campaign-2024-004.jpg)
![AMIRI Core Campaign 2024 008 AMIRI Core Campaign 2024 008](https://www.thefashionisto.com/wp-content/uploads/2024/05/AMIRI-Core-Campaign-2024-008.jpg)
![AMIRI Core Campaign 2024 009 AMIRI Core Campaign 2024 009](https://www.thefashionisto.com/wp-content/uploads/2024/05/AMIRI-Core-Campaign-2024-009.jpg)