In a nod to its heritage, AMI has unveiled a captivating visual narrative for its spring-summer 2023 campaign. Photographer Michael Bailey-Gates, who shares the Parisian label’s refinement, simplicity, and energy ethos, lensed the sincere imagery. It marks the fifth time the brand has partnered with the New York-based artist, who has become a close friend of AMI over the years.
AMI Spring/Summer 2023 Campaign
AMI’s new advertisement was shot in a studio setting and features a curated backdrop of photography gear that adds an artistic element to the portraits while also spotlighting the models’ personalities. The collection of black-and-white and color images evokes a reflective mood yet radiates a sense of camaraderie among the cast.
Dylan O’Brien for AMI Spring/Summer 2023 Campaign
Actor Dylan O’Brien leads AMI’s spring-summer 2023 campaign, joining models Khallil Touil, Iannis Cathelin, and Lamine Lo. This intimate group exemplifies AMI’s essence and values and underscores the label’s commitment to supporting new voices in fashion.
The campaign video is inspired by traditional castings typical of the fashion industry. The models, including Dylan, enter the scene, sit opposite an imaginary photographer, and introduce themselves while sharing their life stories and interests.
AMI’s Spring/Summer 2023 Models
AMI’s spring-summer 2023 campaign is a tribute to the brand’s dedication to discovering new talent while remaining true to its essence and principles. With Michael Bailey-Gates’ stunning visuals and a cast of fresh faces, the campaign embodies AMI’s effortless style and understated elegance.