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You are here: Home / Fashion / Campaigns / Alexander McQueen Plays Up Contrast Between Light & Dark
Spring/Summer 2022

Alexander McQueen Plays Up Contrast Between Light & Dark

Published on January 20, 2022
Donning a pink suit, Lars Jammaers appears in Alexander McQueen's spring-summer 2022 men's campaign.
Donning a pink suit, Lars Jammaers appears in Alexander McQueen’s spring-summer 2022 men’s campaign.

Alexander McQueen unveils its spring-summer 2022 campaign. Art directed by M/M Paris, the advertisement effortlessly embodies the British fashion house’s newest menswear collection. William Blake, an English poet, painter, and printmaker, is the season’s muse.

Lucas Dermont stars in Alexander McQueen's spring-summer 2022 men's campaign.
Lucas Dermont stars in Alexander McQueen’s spring-summer 2022 men’s campaign.

Alexander McQueen Spring/Summer 2022 Campaign

Alexander McQueen looks to William Blake for inspiration, drawing upon a concept of the imagination as a pure form of escapism. The idea translates into a dance of lightness, air, and water with a culmination of the beauty that emerges from the darkness. Alexander McQueen makes a graphic splash with prints from William Blake’s Illustrations to Dante’s “Divine Comedy,” Beatrice Addressing Dante from the Car (1824-7).

Related: SARAH BURTON REVISITS EARLY ALEXANDER MCQUEEN

Making a statement in a double-breasted blue suit, Seokmin stars in Alexander McQueen's spring-summer 2022 men's campaign.
Making a statement in a double-breasted blue suit, Seokmin stars in Alexander McQueen’s spring-summer 2022 men’s campaign.

Paolo Roversi’s distinctive portrait photography perfectly fits Alexander McQueen’s spring vision. Roversi combines photos in color with high-contrast black-and-white photography. Lars Jammaers, Lucas Dermont, Seokmin, Momo Ndiaye, and Robin Bosnjak are among the models featured in the campaign.

Momo Ndiaye fronts Alexander McQueen's spring-summer 2022 men's campaign.
Momo Ndiaye fronts Alexander McQueen’s spring-summer 2022 men’s campaign.
Model Lucas Dermont appears in Alexander Mcqueen's spring-summer 2022 men's campaign.
Model Lucas Dermont appears in Alexander Mcqueen’s spring-summer 2022 men’s campaign.
Robin Bosnjak takes up the spotlight for Alexander McQueen's spring-summer 2022 men's campaign.
Robin Bosnjak takes up the spotlight for Alexander McQueen’s spring-summer 2022 men’s campaign.
  • Alexander McQueen Plays Up Contrast Between Light & Dark
  • Alexander McQueen Plays Up Contrast Between Light & Dark
  • Alexander McQueen Plays Up Contrast Between Light & Dark
  • Alexander McQueen Plays Up Contrast Between Light & Dark
  • Alexander McQueen Plays Up Contrast Between Light & Dark
  • Alexander McQueen Plays Up Contrast Between Light & Dark
  • Alexander McQueen Plays Up Contrast Between Light & Dark
  • Alexander McQueen Plays Up Contrast Between Light & Dark

Filed Under: Campaigns

  • Fashion Label : Alexander McQueen
  • Photographer : Paolo Roversi
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