ALDO unveils its spring-summer 2016 campaign with the theme Inspiration is Everywhere. Each advertising image features the dual work of photographers Bela Borsodi and Matteo Montanari. Borsodi was tasked with presenting ALDO’s latest men’s styles in an innovative fashion, while Montanari connects with this season’s campaign stars. Embracing sporty, casual and polished aesthetics, models Silviu Tolu, Harry Uzoka and Keisuke Asano front the new advertisement.
Discussing the outing, ALDO chief marketing officer Erwin Hinteregger shares, “Our ‘Inspiration is Everywhere’ campaign has been a compelling way to enliven and empower our customer to express themselves through fashion–while staying true to their own personal style. This season, we wanted to continue the conversation we started with our inspiring, style-driven clientele through ALDO’s fall-winter 2015 campaign.”
Hinteregger continues, “For spring-summer 2016, there is a playful imaginativeness to the campaign–meant to spark excitement and interest in the brand and the message we are sending. The fresh faces and styles found in the campaign have a wonderful originality to them. Our aim is to speak to the ALDO customer in an authentic and relevant way.”